Promoting your store: The press release Susan Dickenson, Retail Editor - 06/01/2009
A couple of years ago, January 2007, to be exact, my Retail Update column was about hosting and promoting in-store events to benefit local charities. Included in the text was a link to a simple generic template for writing a press release. I'm providing the link again in this month's column because whenever I hear retailers discuss press coverage, this is a topic that always seems to come up.
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Video on the Web Penny Schneck - 05/01/2009
It's no surprise that the consumption of online video is growing dramatically. According to COM score, frequent viewers now consume more than 4.5 hours of online video per month. The 18–24 year old market spends more time watching video online vs. TV! But how does online video impact retailers? COM score also reports that the number of online shoppers who watch retail videos grew 40% in t...
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New York gift fair offering exhibitor training sessions 04/03/2009
The New York International Gift Fair and Right Angle Strategies will provide exhibitors with strategies to best prepare for the Fair, maximize on-site sales, and follow-up after market. Two exhibitor training Webinars will be conducted before the Summer 2009 market, with onsite sessions including free one-to-one business consultations and one educational seminar.
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Driving PR to Your Store.
Editor Jenny Heinzen York offers some inexpensive and practical tricks you can put to use right away to drive media exposure for your store. Produced in conjunction with the Gift and Home Channel. See the video.
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