Online retailer moves away from daily flash sales

Home and fashion flash sale site is killing its daily flash sale emails and instead allowing customers to select their areas of interest and how they are notified about new products available.
According to news reports and founder and CEO Jason Goldberg's blog, the e-commerce site launched a new model Monday, where subscribers will be able to follow only the categories they're interested in and receive notifications when new goods are up on the site.
"Shortly thereafter Fab customers will be able to follow designers and specific topics (like photography)," Goldberg said on his blog. "Users will have full control over how they hear from Fab about the stuff they follow: Via emails and mobile push notifications."
The company has said it should reach $250 million in sales this year, according to a story by TechCrunch, and that two-thirds of its sales currently don't come from the flash sales.

Home Accents Today Staff | News & Commentary

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