Stylecraft relocates, expands Americasmart showroom

Americasmart announced that Stylecraft Home Collection will move to a new showroom on Floor 4 of Building 1 in time for the upcoming Atlanta International Gift & Home Furnishings Market, to be held July 10-17.

The expansion to more than 9,000 square feet allows the company to showcase more of its line of home décor and lighting products.

The Mississippi-based company has been part of Americasmart for more than 40 years, starting with a rep group then moving to bigger and bigger corporate showrooms commensurate with Stylecraft's growth.

"We introduce thousands of new designs each season," said Jimmy Webster, president of Stylecraft Home Collection. "We could only show about a tenth of our line so we're expanding our space as our product line continues to grow and moving to the new floor."

After introducing wall décor in 2005 to complement its successful lighting collection, Stylecraft continued to expand by adding mirrors, decorative accessories and decorative furniture.

"Based on StyleCraft's vast product mix and a devout following of top retailers throughout the world, they've stayed in a growth constant mode at Americasmart to meet demand," said Mark Furlet, senior vice president of leasing for Americasmart. "This significant expansion marks their fifth in the last 10 years."

Continuing the company philosophy of focusing on value and customer service is the foremost goal for the entire Stylecraft family as they expand in Atlanta, according to an Americasmart press release.

"We believe in offering great styling at a great price," Webster said. "That commitment will be evident during the July market when we'll introduce a new collection from renowned designer Brian Keith. He has a successful bedding line that complements his lighting, wall decor and decorative accessories."

Stylecraft is celebrating the opening of the new showroom with a series of promotions and giveaways during the Atlanta International Gift & Home Furnishings Market, including offering daily discounts and awarding five iPads. The company will also launch its new website concurrent with July market.

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