Imax Worldwide Home announces license of Ella Elaine brand
Home Accents Today Staff -- Home Accents Today, January 4, 2013
Imax Corporation announced a licensing agreement with designer Nancy Elaine Davis. Her collection will be marketed under the brand name Ella Elaine, and will include accessories and wall décor designed with reclaimed and vintage materials.
Rex Yoakley, vice president of sales for Imax, said he's pleased with the addition of the new line. "We are excited to bring in this exclusive group of products - Nancy's creativity and unique point of view are a great fit for the Imax product line. Accessory and gift buyers alike will be equally impressed with this collection."
Davis' style reflects elements from years of collecting, and blends "objects of old with trends for today," according to an Imax release.
The new products will debut in Imax showrooms at this month's winter markets.