Bailey Street to relaunch Mirador brand
July 20, 2010,
Bailey Street will premiere the line, manufactured by Welton, during the Las Vegas Market, Aug. 2-6. The entire line will be warehoused in Dallas and available for immediate shipment.
"We acquired the Mirador brand just before the industry slow down began," said Jim Berk, Bailey Street's CEO. "We have been developing the repositioning of the brand awaiting the right timing. This agreement allows us to move up that time table to capture, what we believe, is the resurgence turning point in our industry."
"Our customer profiles are very different in nature", said Steve Sherman, CEO of Welton. "We will be able to reach a broader base of customers." Welton's retail distribution has traditionally been direct container to the larger U.S. furniture stores. Bailey Street's distribution reaches smaller, independent furniture retailers, home décor and gift retailers in addition to some of the larger furniture retailers, as well as designer showrooms and entertainment set and home staging companies.
This partnership allows Bailey Street to re-introduce the Mirador brand with well-finished, functional and fashion-forward pieces at promotional prices. "This will be very exciting for our current customers as well as open new opportunities for us," Berk said. "Our retailers and designers have been requesting options in these categories at better price points in order to better compete in the market place and provide options for design projects for clients with tighter budgets. Under the Mirador brand, Bailey Street will begin offering customers the price/value options for which they have been asking."
The new Mirador line can be seen at the Las Vegas Market in its own showroom in Building A, showroom A448. The Bailey Street product will continue to be shown in Building A, showroom A455.
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