Sorella Home to preview new Ernest Hemingway Collection in Atlanta
June 29, 2010,
Sorella Home has partnered with Hemingway, Ltd. and Fashion Licensing of America, Inc. to license the "Ernest Hemingway" brand for a new collection of tableware, barware and home decor.
Sorella Home will introduce Ernest Hemingway tablescapes in July 2010 at AmericasMart
Created from materials that recall the author's favorite places and sources of inspiration, Sorella Home's Ernest Hemingway Collection embodies craftsmanship at its finest with enduring quality to last a lifetime and beyond. Each piece is artisan-crafted and uniquely designed to create legendary tablescapes for contemporary living.
Sorella Home tableware includes hand-painted ceramics and hand-blown glass created by European artisans. The company's philosophy includes the celebration of the artist and the timeless tradition of high quality craftsmanship.
"We are thrilled to be adding the Ernest Hemingway Collection to the Sorella Home portfolio of products," said Terri Casner, Sorella's vice president of product development. "This renowned brand represents artistry, quality and originality and is a perfect complement to the Sorella Home philosophy."
"It has always been our goal to offer consumers a complete lifestyle brand reflecting Ernest Hemingway's legendary persona and adventuresome life," Metzner added. "The items that Sorella Home will be designing truly support that goal. These are beautifully crafted pieces, the likes of which would have caught Hemingway's eye as he traveled the world collecting special items."
The line will include hand painted ceramics, oven-to-table stoneware, period inspired pewter and barware reminiscent of the Hemingway mystique. It will be available for preview at Atlanta AmericasMart's July home and gift show.
Related Content By Author
Crestview Collection's David Lee discusses the company's growth with Home Accents Today's Susan Dickenson
Home Accents Today eWeekly