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Nova names Alex Silva to new post

Will serve as director of international sales and business development

Alex Silva has been named to the newly created position of director of international sales and business development for Nova.

In his new role, Silva will build and oversee a sales team and research new trade show, permanent showroom and other brand and business-building opportunities in key markets around the world for the California-based contemporary lighting and home decor company.

Formerly the key account manager for Nova, Silva recently completed a four-month sabbatical where he traveled extensively throughout Asia.
"Alex's solid track record with our company, together with his key account experience and the renewed international focus he has gained during his recent travels, make him the ideal candidate for this important new position," said Daniel Edelist, CEO. "His insight and industry experience will certainly  help guide us as we continue to expand our company's offerings and presence both domestically and abroad."

Silva, who is fluent in Spanish and Portuguese, will focus initially on finding and developing strategic partnerships for Nova in Mexico, Central and South America, as well as Southeast Asia before July 2009. In addition, he will help tailor trade show and marketing efforts to attract more international clients to Nova's showrooms. He will also work closely with Nova's international key accounts to develop tools and products that meet their specialized market needs.

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