Consumer Corner

The August edition of Consumer Corner reveals the most popular rug colors and patterns. We asked consumers the one color they most prefer and the one pattern they most prefer when shopping for rugs for the living room.

Area rug colors for the living room

Percent of consumers preferring

Brown

39%

Neutral

26%

Blue

7%

Metallic

7%

Red

7%

Gray

6%

Green

5%

Orange

1%

Yellow

1%

Other*

1%

*Includes multicolor and camoflauge.

Metallic and gray are most popular with Millennials, currently ages 18 to 32.
Older Baby Boomers and Seniors, ages 58 and older, are more likely to prefer blue.
Neutrals are the preference for high-income households, those earning $100,000 or more.

Area rug patterns for the living room

Percent of consumers preferring

Solids

68%

Abstracts/geometrics

12%

Botanicals/leaves/florals

7%

Paisleys/scrolls

6%

Stripes

4%

Animal prints

2%

Other*

1%

*Includes plaids, tweeds and braided.

Solids are most popular with Millennials, ages 18 to 32.

Abstracts and geometrics are most popular with Millennials and Generation X, ages 18 to 48, and highincome households, earning $100,000 or more.
Younger Baby Boomers, ages 49 to 57, and Seniors, ages 68 and older, are more likely to prefer botanicals.

SOURCE: Home Accents Today and FurnitureDealer.net Consumer Survey

Home Accents Today Staff | News & Commentary

Home Accents Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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