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  • Susan Dickenson

New leadership roles within Williams-Sonoma, Pottery Barn announced

SAN FRANCISCO - Williams-Sonoma, Inc. today announced the hiring of David Jimenez as senior vice president-visual and store experience for the Williams-Sonoma brand, and new leadership roles for three of its senior vice Williams-Sonoma store in Greensboro, N.C.presidents.

Jimenez previously served as vice president-visual merchandising and store design at Hallmark, supporting the company's store evolution efforts and helping it improve performance through new levels of customer engagement. Prior to Hallmark, he worked at national retailers including Gap Inc., Restoration Hardware and Pottery Barn.

"At Williams-Sonoma we are committed to offering unique in-store experiences to our customers," said Janet Hayes, president of the Williams-Sonoma brand. "David is the right person to drive this focus and will lead us toward new innovation and continued growth for the brand."

Peter Sassi has been appointed senior vice president-stores, of the Williams-Sonoma brand. In his new role Sassi will continue to bring strategic insights, deepen customer relationships and evolve the in-store experience. For the past 10 years, Sassi has served as the brand's senior vice president-inventory management.

Jeff Howie will now serve as the senior vice president-inventory management and finance of the Williams-Sonoma brand. Howie brings more than 10 years of experience with the company as a strategic and detail-oriented leader, most recently as senior vice president-inventory management for the Pottery Barn Kids and PBteen brands.

John Trifoso is expanding his current role as senior vice president, Pottery Barn inventory management, to lead the inventory management teams for the Pottery Barn, Pottery Barn Kids and PBteen brands.

Sandra Stangl, president of the Pottery Barn brands, said of Trifoso, "John has been with the company for nine years and has led the Pottery Barn inventory team through a period of unprecedented growth. This move to consolidate inventory for the Pottery Barn brands will enhance the company's ability to meet customers' needs at every life stage."

"As we continue to drive performance for the company's portfolio of multi-channel brands, our strong emphasis and commitment to top executive talent within our namesake and core brands is fundamental to our position as a category leader," said Laura Alber, Williams-Sonoma, Inc.'s president and CEO.

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