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Melanie Caduhada joins Safavieh sales team

Melanie CaduhadaMelanie Caduhada
Area rugs, furniture and accessories manufacturer Safavieh has announced the appointment of Melanie Caduhada as account executive in the company's wholesale division. She will report to Arash Yaraghi, principal, and will work with national accounts with a focus on catalog and online retailers.

"I admire the company's history and reputation for quality rugs, and I'm excited to come on board at a time when Safavieh is emerging as a power player in the furniture and accessories categories. I am happy to be a part of this new challenge and to help contribute to this growth," Caduhada said.

A graduate of The College of Charleston in Charleston, S.C., with a Bachelor of Arts in media communication, Caduhada previously served as special accounts manager and marketing coordinator at Home Furnishings News, a publication of Macfadden Communications in New York. Previous positions include media sales planner at Rivendell Media, a niche marketing and advertising firm.

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