Archetypal Imagery and ABC Carpet & Home to produce, sell wood collection for Trump Home
September 12, 2012,
NEW YORK, N.Y. - The Trump Organization, ABC Carpet & Home and Archetypal Imagery announced a new partnership to produce a custom wood collection under the Trump Home brand.
The collection will debut in October 2012 as part of the Trump Home collection, which includes lighting, mattresses, decorative mirrors, bath textiles and accessories, and crystal stemware, barware and giftware.
"The custom wood collection is a natural extension of the Trump Home brand given Donald Trump's experience and extensive expertise in luxury property development", said Cathy Hoffman Glosser, executive vice president of Global Licensing for The Trump Organization. "Archetypal Imagery has unsurpassed experience in design, construction and installation and ABC Carpet & Home is the perfect showcase for our custom luxury wood collection. Their exquisite retail environments and experience with the design trade will allow us to offer the highest level of quality, attention-to-detail and service."
Paul Chapman, vice chairman and president of ABC Carpet & Home, said, "This suite of luxurious products for floors, walls, and ceilings created by Archetypal Imagery in partnership with Donald Trump exhibits the superlative quality, beauty, and attention-to-detail associated with the Trump brand. All products in the line are proudly made in America at the ABC factory in the Bronx, and are sold exclusively at ABC Carpet & Home locations."
Avedis Duvenjian, co-founder of Archetypal Imagery said, "This partnership is a great honor. The affiliation with Trump Home and ABC Carpet & Home allowed us to develop our finest collection yet. We are confident that this venture will not only draw the attention of upscale design professionals worldwide, but will exceed their expectations of excellence."
ABC Carpet & Home occupies two landmark buildings in the Flatiron district of Manhattan and has outlet locations in Delray Beach, Florida, Hackensack, New Jersey, and the Bronx, New York.
Archetypal Imagery is a New York City-based company that focuses on upscale artistic woodworking and high-end remodeling. In 2008, the company established branches in Dubai and Moscow, and in 2010 and 2011 it won the National Wood Floor Association's "Best Floor of the Year" award. Since late 2010, Archetypal Imagery has operated a hardwood department in ABC's Bronx, NY store to promote its custom woodwork.
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