Oriental Weavers ready with Radiant Orchid rugs
Carole Sloan -- Home Accents Today, December 5, 2013
Thanks to its partnership with color authority Pantone, Oriental Weavers has Focus shag rugs available now in the 2014 Color of the Year, Radiant Orchid.
Oriental Weavers and Pantone Universe, the consumer products brand of parent company Pantone, formed an exclusive partnership for the design and manufacturing of fashion-forward, chic and colorful area rugs. Because of that relationship, Oriental Weavers received the top secret 2014 Pantone Color of the Year months in advance of the public announcement in order to incorporate the sought-after color into the company's new designs, launching at the January markets. OW has already added the color to its popular Pantone Universe Focus shag rug collection.
The Radiant Orchid shag rugs are already in-stock and ready to ship starting today, giving Oriental Weavers' retail partners an advantage in being the first to give consumers products boasting the 2014 Pantone Color of the Year.
"We are extremely proud to already have the new Radiant Orchid shag rugs produced and ready to ship," said Jonathan Witt, vice-president of Oriental Weavers. "Our number one goal is always to produce fashionable, on-trend area rugs that help our retailers attract consumers to their rug departments and most importantly, sell more products. Having the 2014 Pantone Color of the Year shag rugs produced and ready to ship on the same day the formal announcement was made, we have delivered on that promise again. We are so excited for our retail partners to be the first among their peers in selling rugs featuring this now-famous color. Also, we will have several new collections, all containing Radiant Orchid, on display at the January markets."
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