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Ambiente announces programming, highlights for 2014

Yukio Hashimoto to represent Japan as Partner Country

More than 4,700 exhibitors will occupy 27 exhibition halls at the Ambiente consumer-goods fair taking place in Messe FrankfurtFrankfurt, Germany, Feb. 7-11, 2014. A complete range of products for the home, kitchen, gift and table categories will be presented in three main sections -- Living, Giving and Dining -- complemented by a number of events, promotional programs for young designers, trend shows and awards ceremonies.

The partner country for Ambiente 2014 is Japan, the fair's third partner country and first from a non-European country.

"We as Messe Frankfurt have strong ties with Japan," said Detlef Braun, executive board member of Messe Frankfurt GmbH. "It is one of the most important and successful export nations and a powerful economy with an outstanding expertise in design as well as a long tradition in craftsmanship. We are delighted to welcome Japan as the Ambiente partner country in 2014."

This year's project ambassador, designer and architect Yukio Hashimoto, will oversee special partner country programming throughout the fair as well as a special themed day of events planned for Monday. Born in the Prefecture Aichi in 1962, Hashimoto graduated from Aichi University of the Arts in 1986 and established Hashimoto Yukio Design Studio in 1997. Since then, he has won a number of awards in various disciplines. "I am proud and honored to represent Japan, its culture and its passion in design and craftsmanship at the world's leading consumer goods show," Hashimoto said. "Japan often bares an image to have a rather static culture such as ‘wabi,' ‘sabi' and ‘zen,' but I would like to express the active and entertaining aspect."

The Living section (home furnishings, design, lifestyle and home décor products and brands) will feature more than

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