Ambiente announces programming, highlights for 2014
Susan Dickenson -- Home Accents Today, November 15, 2013
More than 4,700 exhibitors will occupy 27 exhibition halls at the Ambiente consumer-goods fair taking place in Frankfurt, Germany, Feb. 7-11, 2014. A complete range of products for the home, kitchen, gift and table categories will be presented in three main sections -- Living, Giving and Dining -- complemented by a number of events, promotional programs for young designers, trend shows and awards ceremonies.
The partner country for Ambiente 2014 is Japan, the fair's third partner country and first from a non-European country.
"We as Messe Frankfurt have strong ties with Japan," said Detlef Braun, executive board member of Messe Frankfurt GmbH. "It is one of the most important and successful export nations and a powerful economy with an outstanding expertise in design as well as a long tradition in craftsmanship. We are delighted to welcome Japan as the Ambiente partner country in 2014."
This year's project ambassador, designer and architect Yukio Hashimoto, will oversee special partner country programming throughout the fair as well as a special themed day of events planned for Monday. Born in the Prefecture Aichi in 1962, Hashimoto graduated from Aichi University of the Arts in 1986 and established Hashimoto Yukio Design Studio in 1997. Since then, he has won a number of awards in various disciplines. "I am proud and honored to represent Japan, its culture and its passion in design and craftsmanship at the world's leading consumer goods show," Hashimoto said. "Japan often bares an image to have a rather static culture such as ‘wabi,' ‘sabi' and ‘zen,' but I would like to express the active and entertaining aspect."
The Living section (home furnishings, design, lifestyle and home décor products and brands) will feature more than
1,100 exhibitors showing in five halls, grouped in Loft (design-oriented and avant-garde products), Interiors & Decoration, and Seasonal Decoration & Outdoor Living. Two sourcing halls for high volume buyers will host exhibitors in Passage Home and Passage Home & Garden Select.
Planned highlights include:
+ A showcase for young up-and-coming designers along with Next, a platform for start-up design entrepreneurs and brands that was launched by Messe Frankfurt in 2008.
+ For the third time, Solutions will spotlight innovations in the table, kitchen and household sector. Sebastian Bergne, product designer and curator of the special show, will illustrate the special aspects of the selected innovations with brief films in the foyer of Hall 4.0.
+ Also in Hall 4.0, the return of the Talents program will provide young designers with a free platform where they can present their products and ideas.
+ Awards -- The Design Plus Award, Kitchen Innovation of the Year consumer award and LifeCare Initiative will honor innovative products from the table and kitchen segments. The German Design Award will be presented the first day of the fair, as will the "dishonored" recipients of the 38th annual Plagiarius awards.
+ Stars on Stage will spotlight stars of the international cooking scene, outstanding pastry chefs, wine experts and other prominent guests at a variety of events.
Four key product trends, titled Stunning Temper, Subtle Spirit, Serene Nature and Striking Mind, will be presented collectively under the theme of "Sovereign Composure," described by the organization as a preference among designers and product developers for a "minimum of fuss and a great deal of enthusiasm for experimentation - relying, at the same time, on traditional craftsmanship, unconventional materials, an intense color palette and a staggering degree of multi-functionality."
"The difficult thing is to distill out the major trends and currents from the plethora of new products that burst onto the market year after year," said Nicolette Naumann, vice president, Ambiente and Tendence. "The Ambiente trends perform this task for us every year - they are, as it were, a compass and a practical help which shows the sector the way forward in terms of current and potential developments and helps us find our way around them."
For more information, visit messefrankfurt.com.
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