• Thomas Lester

The Evolving Business of Doing Business

The evolving business of doing businessThe new design center at Furnitureland South incorporates technology, such as televisions that can mirror digital images from apps to create a detailed design experience.
With technology advancing at a near dizzying pace, it makes sense that myriad applications can be found to streamline operations for vendor sales reps, the retail sales force and interior designers, among others.
     Mobile devices and tablets bring unlimited amounts of data almost anywhere, opening the door for interactions and sales whenever and wherever the opportunity presents itself, be it on the other side of town or across the globe. Software innovations allow for customizable presentations - whether in a store or through the vision of a designer - that allow consumers to see how furnishings could fit into their lives.


In order to get their product in stores across the country, it's essential that vendor sales reps get in front of retailers in order to tout their companies' latest and greatest product. As time becomes more and more precious, many are finding that while nothing beats a face-to-face meeting, technology can offer a "next-best" opportunity.
     Technology solutions provider Brandwise launched a revamped website earlier this summer to accompany the five tenets it feels will help serve its customer base: Play, vision, reward, reach and stream. Todd Litzman, Brandwise's president and co-founder, said the initiative will provide clients the best technology over mobile platforms with a dedicated team available in support.

LesterThomas Lester | Assistant Editor, Home Accents Today

Thomas Lester is an assistant editor of Home Accents Today and Furniture Today. A veteran journalist and storyteller, Lester will bring the stories behind the partnerships, product innovations and personalities in the home accents and furniture industries to life in this blog.

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