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Fiesta expands into bed and bath

The Homer Laughlin China Company, a domestic pottery manufacturer and maker of the best-selling Fiesta dinnerware, announced a new licensed partnership with Ellison First Asia (EFA) and an expanded partnership with Town & Country Living for a new collection of bed and bath linens.

Both the bedding and bath collections will debut at the New York Home Textile Market in September. The bedding collection will be on display in the EFA showroom at 230 Fifth Ave., seventh floor, while the Town & Country showroom at 295 Fifth Ave., fourth floor, will house the bath collection.

"For Fiesta, the addition of bedding and bath are an exciting yet natural progression for the brand as our consumers continue to demand more lifestyle compliments to their everyday style and home décor," said Rich Brinkman, vice president of sales and marketing at Homer Laughlin. "We are so pleased to be working with two outstanding resources that bring innovation and style to the textile industry."

EFA has developed a comprehensive collection of linens for the bedroom. Comforters, duvet covers, bed skirts, shams, Euro pillows, accent pillows, quilts, coverlets, sheets, blankets and throws, accent window treatments, and more will be available in several colorful mix and match patterns using Fiesta's signature color spectrum.

"Ellison First Asia is excited to bring the modern consumer what they want in bedding: stylish, colorful fashion bedding that can be mixed and matched to fit their individual needs," said Kevin Finlay, president/CEO of Ellison First Asia. "We have paid great attention to the quality and details in developing the exciting new Fiesta bedding line."

Town & Country previously introduced a collection of kitchen textiles and tabletop linens in September 2012. The new collection will include a variety of linens for the bathroom, including solid bath, hand and face towels, jacquard woven towels with matching robes, print towels, coordinating shower curtains, Fiesta ceramic bath accessories in 12 colors, matching bath rugs and updates to the current line of kitchen textiles and tabletop.

"The Fiesta introduction of home textiles has been unprecedented in consumer response, and retailer merchandising," said Neil Mandell, CMO of Town & Country Living. "The retail community has embraced the concept of creating an in-store Fiesta shop to the delight of their loyal and dedicated customer base. This cross merchandising of Fiesta Dinnerware with matching table linens, aprons and kitchen coordinates has been a tremendous add-on to the already successful bridal registries. The new bath program will extend the colorful and decorative nature of the brand throughout the store and certainly throughout the home."

The new Fiesta brand textiles for bed and bath will be available in spring 2014.

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