Surya launches ‘Inspired Home Sweepstakes' on Pinterest
April 12, 2013-- Home Accents Today,
Now through May 12, Surya invites customers and Pinterest users to enter for a chance to win a Surya rug and home accessory package of their choosing from themes inspired by travel, fashion or nature. The sweepstakes theme is aligned with Surya's High Point Market inspiration-themed campaign, which highlights the creative inspirations behind many of Surya's products.
This is the home décor brand's first "Pin It to Win It" sweepstakes. According to a company press release, the contest's objective is to recognize the important role that inspiration plays in the design process while also driving overall brand awareness.
Entrants must create an "Inspired Home" board on Pinterest and pin the featured accessory package they would like to win from Surya's Inspired Home Sweepstakes board, as well as three of their other favorite products from Surya's Pinterest page or website.
"We love Pinterest. It provides a powerful visual and social platform to engage with our design-focused customer base in new and exciting ways," said Surya President Satya Tiwari. "We not only use it as a place to share information and inspiration, but also as a tool to see what resonates with our page followers. That valuable information is then incorporated into our product development process."
Surya's Pinterest page, launched last year, features more than 50 design boards organized by colors, trends, rooms and designers. The company has more than 2,800 followers.
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