Surya launches ‘Inspired Home Sweepstakes' on Pinterest
April 12, 2013,
Now through May 12, Surya invites customers and Pinterest users to enter for a chance to win a Surya rug and home accessory package of their choosing from themes inspired by travel, fashion or nature. The sweepstakes theme is aligned with Surya's High Point Market inspiration-themed campaign, which highlights the creative inspirations behind many of Surya's products.
This is the home décor brand's first "Pin It to Win It" sweepstakes. According to a company press release, the contest's objective is to recognize the important role that inspiration plays in the design process while also driving overall brand awareness.
"We love Pinterest. It provides a powerful visual and social platform to engage with our design-focused customer base in new and exciting ways," said Surya President Satya Tiwari. "We not only use it as a place to share information and inspiration, but also as a tool to see what resonates with our page followers. That valuable information is then incorporated into our product development process."
Surya's Pinterest page, launched last year, features more than 50 design boards organized by colors, trends, rooms and designers. The company has more than 2,800 followers.
More details on the Inspired Home Sweepstakes are available on Surya's website at www.surya.com/inspiredhomesweepstakes.
Related Content By Author
Crestview Collection's David Lee discusses the company's growth with Home Accents Today's Susan Dickenson
Home Accents Today eWeekly
AmericasMart ICON Honorees
Excellence and superior achievement in the home and gift industry were recognized in July at AmericasMart's eighth annual ICON Honors. Enjoy these video stories celebrating the 2017 award recipients: Spicher and Company, Bloomingville, Wolf Gourmet, Her Majesty's English Tea Room, Kurt S. Adler, Inc., and Chris Rosse, Rosse and Associates. See the videos!