Shadow Mountain partners with the Museum of New Mexico Foundation
Home Accents Today Staff -- Home Accents Today, April 9, 2013
The Museum of New Mexico Foundation has signed a licensing agreement with home furnishings resource Shadow Mountain.
At the October High Point Market, Shadow Mountain will introduce Traditions Made Modern, a new group of lifestyle furnishings inspired by the historic and multicultural collections of four world-class museums in Santa Fe: the New Mexico History Museum/Palace of the Governors, Museum of International Folk Art, Museum of Indian Arts & Culture and the New Mexico Museum of Art.
The museum's varied collections were donated by "personalities integral to the expansion of the American West and adventurers who traveled the world and settled in the international city of Santa Fe," according to a release. Shadow Mountain will translate the traditional artistry, motifs and craftsmanship of objects from around the world into a collection consisting of case goods, upholstery, lighting, soft goods and accessories for every room of the home.
Within the Traditions Made Modern collection, Shadow Mountain will feature two distinct groups - one drawn from pieces dating to New Mexico's Territorial period (1850-1912), a time when large numbers of Easterners moved west to live in what was once Spain's colonial capital, and another more casual group that speaks to the region's more rustic roots.
"It is a great marriage from a historical and design perspective that will expand and complement our current niche offerings," said Shadow Mountain President Chad M. Turney. "Shadow Mountain is honored and excited to bring such a distinct offering to market."
"We are thrilled about working with Shadow Mountain as their broad manufacturing capabilities and design depth allows us to develop and deliver to consumers a complete look - one rooted in the region's unique history and rich craft traditions," said Pamela Kelly, the Museum of New Mexico Foundation's director of licensing. "Additionally that consumers can purchase the entire home furnishing collection from one sales force is very appealing to us."
While the full collection will launch in October, Shadow Mountain will preview select pieces to key accounts at this summer's Las Vegas Market.
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