Uttermost enters rug category with major launch in High Point
Tracy Bulla -- Home Accents Today, October 5, 2012
Uttermost, Virginia-based manufacturer of home accessories and furniture, will make its debut in the rug category at the October High Point Market.
"Customers have been asking us for rugs for years and I think they will be pleased," said Mac Cooper, president, Uttermost. "Rugs have been a top priority for many of us since last year, and this will be the biggest launch we have ever made into any new category."
The company will launch a diverse line of rugs in its showroom, IHFC C-448, including flat weaves in bright colors, wool and viscose hand-tufted rugs, and hand knotted rugs in soft patinas. All rugs are sourced from India.
Rug designs reflect current trends, with most falling into the transitional style category. Uttermost updated its traditional designs with cleaner patterns and current colors, according to a press release.
Nearly 100 designs will debut, available in three or four sizes each, from 5x8 to 10x14, depending on the design.
To support dealer sales of its new rug offerings, Uttermost is offering several different rug display towers and swatch and mini-swatch programs. According to the company, these point-of-purchase tools are designed to minimize dealer monetary and floor space investment while maximizing return.
All rugs introduced at market will either be already in stock or shipping from the company's manufacturing partners, Cooper said. The rugs will be stocked in the company East Coast and West Coast distribution facilities.
Uttermost will show images of all rugs from multiple viewpoints in its product catalogs, website and iPad app.
"It's important for dealers and their customers to see true colors, and how these colors look in different lighting," Cooper said.
Shades of black, gray and cream and a blend of geometric patterns are used to create the design of this hand-knotted rug.
A simple pattern stands out against the deep brown background on this flatweave design.