Safavieh unveils 150 new designs at New York markets
September 10, 2012,
PORT WASHINGTON, N.Y. -- Safavieh introduces more than 150 designs at the New York Home Fashions Market and Metro Rug Market, which start today in the greater New York City area and run through Sept. 13.
From the new Tibetan 650 Series, the Moorish Quatrefoil rug is hand-knotted in India with a linen pile ($2,376, 6x9).
The rug, soft good and furniture company presents 10 new rug collections and 50 new decorative pillows in its Manhattan showroom at 153 Madison Avenue. Also, Safavieh serves breakfast and lunch for buyers daily during the markets in its showroom.
The 650 Series Tibetans are hand-knotted of linen pile and retail for $2,376 in the 6x9 size. This range launches with 12 designs, including a geometric grid and Moorish quatrefoil.
Two additional collections, the 800 and 900 Series Tibetans, each features 15 patterns woven of wool and banana silk. Designs include water color ikat and nomadic motifs abstracted into contemporary graphics with tonal hints of color. Retail for 800 and 900 Series Tibetans is $2160 for the 6x9 size.
The company expands its flat-weave rug offerings with eight new additions to the Safavieh Sumak Collection, 12 new dhurries, a collection of eight flatweave stripes and two Navajo designs. Four flatweave kilim plaids will also debut at New York rug markets.
Safavieh expands its Porcello Collection with 12 new designs inspired by fine European and Oriental rugs. These machine-made rugs are constructed in Belgium of enhanced polypropylene. Retail for a 5x8 is $239.
The company also added 12 new patterns in black and white and black and natural sisal colorways to Courtyard, its machine-loomed indoor/outdoor rug collection. A 5x8 Courtyard retails for $179.
According to Cyrus Yaraghi, Safavieh principal, the company will also introduce a 3-D Shag Collection with pile heights in three dimensions. The sculpted shags are machine-made in China in eight colors and retail for $320 in the 5x8 size.
Related Content By Author
Crestview Collection's David Lee discusses the company's growth with Home Accents Today's Susan Dickenson
Home Accents Today eWeekly