Gift+Home releases educational seminar schedule for Winter 2012 Las Vegas Market
Lindsey Hughes -- Home Accents Today, November 18, 2011
LAS VEGAS — Gift+Home announced its lineup of complimentary educational seminars during the upcoming Winter 2012 Las Vegas Market, held Jan. 30-Feb. 3, 2012.
"Gift+Home at Las Vegas Market is dedicated to supporting independent and local gift and home décor retailers by offering relevant and practical content that both informs on current trends and business practices, as well as provides tools to navigate through challenging times," said Robert Maricich, CEO of International Market Centers, parent company of World Market Center Las Vegas.
"Part of being the west's premier destination for the gift and home industry means not only creating a compelling market experience for buyers and sellers, but also serving as an educational resource where retailers can walk away with concepts and plans that will positively impact their bottom line. These events and seminars add just one more incentive for buyers to attend Gift+Home at Las Vegas Market."
Monday, Jan. 30, 10 a.m., World Forum, 16th Floor of Building B
Join home furnishings trend experts as they talk about everything hot for the winter season. Fast-paced and highly-visual, they will divulge the newest looks in bedroom and accent furniture, upholstery, lighting, area rugs, wall décor and more. Noteworthy designs from Gift+Home and Vegas Kids also will be featured. The companion products guide will be given to attendees.
First Time Buyers Orientation
Monday, Jan. 30 and Tuesday, Jan. 31, 10 a.m.
First time buyers, take advantage of this orientation designed to help maximize your time and learn about the resources, destinations, seminars and events that Las Vegas Market offers.
How Independent Retailers Can Make Money Using Daily Offers
Tuesday, Jan. 31, 9:30 a.m.
Presented by Crystal Vilkaitis. Vilkaitis will explain how daily offers work, and how you can increase sales with this new marketing phenomenon.
Strength in Numbers: Building effective "buy independent/buy local" campaigns
Tuesday, Jan. 31 and Wednesday, Feb. 1, 11 a.m.
Presented by Jeff Milchen, AMIBA. When properly done, buy independent and buy local campaigns can influence local culture. This presentation will guide you through key components of building a campaign that can create real shifts in local culture and spending, while pointing out common pitfalls to avoid.
Proven Retailer Success Using Social Media
Tuesday, Jan. 31, 2 p.m., Building C, Suite C-352
Presented by Crystal Vilkaitis. Vilkaitis has compiled hundreds of retail case studies and compiled a list of top tactics that work for retailers. During this seminar she'll help you understand how you can implement them into your stores.
Easy To Implement Customer Loyalty Programs that Track Themselves
Tuesday, Jan. 31, 3 p.m., World Forum, 16th Floor of Building B
Presented by Christi Tullis. Join Tullis to learn how to incorporate a loyalty program with little or no work on your part. Build brand loyalty, keep the attention of current customers and attract potential customers-all while increasing sales.
A Perfect Match: Integrating social media and email marketing to increase foot traffic
Wednesday, Feb. 1, 9:30 a.m., Building C, Suite C-352
Presented by Crystal Vilkaitis. Vilkaitis will teach you how to create a cohesive marketing plan using email and social media to increase store traffic. Find out how to catch casual browsers' eyes and make the connection that could lead to you gaining a lifelong customer.
Behind the Bulb Ban: Incoming lighting legislation and LED technology
Wednesday, Feb. 1, 10 a.m., World Forum, 16th Floor of Building B
Presented by Joe Rey-Barreau, AIA. Incandescent lighting as we have known it for more than 100 years is changing. Longtime lighting educator, designer, architect and University of Kentucky College of Design associate professor Rey-Barreau will explain how legislation and other shifts are affecting the lighting landscape. He will also demystify emerging technologies and the appropriate applications for them, many of which represent new opportunities.
Design on Film: A century of Hollywood art direction
Wednesday, Feb. 1, 2 p.m., Building C, Suite C-176
Presented by Cathy Whitlock. Join author and interior designer Whitlock as she previews her book "Designs on Film: A Century of Hollywood Art Direction," which surveys the history of production design and set decoration, highlighting the beautiful marriage of cinema and design. Followed by a book signing and meet and greet.
Creative Merchandising Displays on a Budget
Wednesday, Feb. 1, 3 p.m., Building C, Suite C-352
Presented by Patricia Norins, publisher of Gift Shop Magazine. Norins will share innovative visual merchandising strategies that will inspire you to create more impactful displays that will help you sell more products. In this fast-paced and highly visual seminar, you will walk with strategies to create unique props, new ways to implement color, ideas to create interesting new signage and effective point of sale displays, and tips for store lighting.
Top Secret Merchandising: Create socially accepted home décor displays
Thursday, Feb. 2, 10 a.m., World Forum, 16th Floor of Building B
Presented by Dann Foley and Christi Tullis. Join celebrity designer Foley and social media marketing guru Tullis as they share top secrets to engage your audience through creative merchandising and displays. You'll learn to open your store doors for the world to walk through and sell more merchandise whether you have an e-commerce website or not.
In addition to these seminars, other special events and amenities will be available to attendees include free Wi-Fi on campus, complimentary shuttle to and from host hotels, free parking in multi-level onsite parking garage, fully equipped Internet lounges, and café and food kiosks.
To register for Gift+Home at Las Vegas Market and to book hotels as low as $39 a night, as well as to view a full listing of special events and complimentary seminars, visit www.giftandhomelv.com.
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