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Martha Stewart Living Omnimedia names Lisa Gersh president

Patsy Pollack to head merchandising; Blackstone retained to explore strategic partnerships
NEW YORK - Martha Stewart Living Omnimedia, Inc. announced today that Lisa Gersh will be joining the company MSLOas president and chief operating officer effective June 6, 2011. Gersh will be responsible for MSLO's day-to-day operations and oversee the company's businesses. With this move, MSLO has created a succession plan that anticipates Gersh will become CEO within 12-20 months, and it is expected she will join the company's Board of Directors in the near future. Gersh will report to Executive Chairman and Principal Executive Officer Charles Koppelman, who will continue to focus on identifying and pursuing opportunities to further drive brand and enterprise value.

Gersh has more than 15 years of leadership experience in the media and entertainment industries. She was a co-founder of Oxygen Media and served as its president and chief operating officer from 1998 until 2007 when Oxygen was acquired by NBC Universal. Following the acquisition, Gersh served in a number of roles for NBC, most recently as president, strategic initiatives.

Patsy Pollack has been named head of the company's merchandising business. In her new expanded role as senior executive vice president, Pollack will be responsible for all merchandising initiatives and will report directly to Gersh. Robin Marino is stepping down as the company's president and CEO of merchandising to pursue a new opportunity.

A retail executive with experience in the lifestyle designer category, Pollack joined MSLO in August 2008. She has been overseeing the Martha Stewart Living line of home-improvement products at The Home Depot and the Martha Stewart Collection exclusively at Macy's. Before joining MSLO, she served as CEO of Donna Karan Home and, prior to that, she was president of Calvin Klein Home for which she directed the launch in 1995.

The company also announced today that it expects Martha Stewart to rejoin MSLO's Board of Directors in the third quarter of this year, and that Blackstone Advisory Partners, a global investment and advisory firm, has been retained to review and respond to various parties that have expressed interest in potentially partnering with or investing in the Company, as well as exploring other opportunities.


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