• Susan Dickenson

Las Vegas Market: Expanded home decor offerings excite buyers

Buyers of home accessories seem to have hit the jackpot in Las Vegas this week. Floors and showrooms are running over with new and returning exhibitors of accents, lighting, rugs, wall décor, mirrors, soft goods, tabletop, accent furniture and other jewelry for the home. Home Accents Today spoke with some of the retailers and buyers shopping at World Market Center Monday, many of whom were downright energized by all the new offerings, the positive market climate, and the retail business in general.

HAUTELOOK HOME HAS REMODELED. In Home, we've extended the sale event time period to seven days- members can now shop a week's worth of events starting every Tuesday at 1:00 p.m. Pacific time.

Kecia Hielscher, VP-Home, Hautelook.comKecia Hielscher, VP-Home, Hautelook.com
We have integrated with Nordstrom and Nordstrom Rack in a number of areas, including working with the brand community, marketing and back office functions. As part of Nordstrom, we have the ability to serve the customer however he or she likes to shop. HauteLook's members still love the thrill of coming to the site every morning to find their favorite brands and discover new ones at the best prices, but in Home, we listened to our members who said they'd like to have more time to think about their purchase since those products can often be a bigger commitment. We're finding that bedding and furniture are our best-selling and quickest growing categories. Our members also love distinctive items with a purpose like shoe storage cabinets or unique-sized items like larger luggage or uncommon sized or shaped rugs that they may not find in stores but we can ship straight to their front door.

One trend our members seem to be gravitating towards lately is modern / contemporary, especially white. I'm really excited to check out everything at market. We have three buyers here this market and will call on at least 80 vendors, if not more. Home décor has been a large piece of our business - it's a great impulse buy - so I'm particularly looking to discover new categories and new brands that have compelling, unique and quality products. Online, conveying the product's proper size and scale in an image is so important - we're very detail-oriented when it comes to product specifics. How an image will photograph for online play absolutely plays into our decision. We buy with an eye for online. - Kecia Hielscher, Vice President, Home, Hautelook.com
Mike VallesMike Valles of Interior Illusions, Los Angeles, brought a special guest to market -- his mom, Lottie Valles.

I'M INTERESTED IN SEEING WHAT'S NEW this market. We're really looking for home accents, accessories and tabletop. Global Views is one I'm really looking forward to - from what I understand, there are several new introductions. Historically we've always done really modern, contemporary interiors, but I'm really open and looking for more free-form, organic looks ... raw-edged, raw materials. We have four stores, three Interior Illusions and one I Squared. We are very blessed that we've seen a slow rise over last year's numbers. July has been slow, but overall for the year, we are still on the incline. I'm looking for a strong fall. - Mike Valles and Lottie Valles, Interior Illusions, Hollywood, Calif.

WE'VE ONLY BEEN IN BUSINESS since last year, and have been married for two and a half years. Our home is what brought us into this business. Being newlyweds I was literally shopping every single day for furniture... converting a bachelor pad into a home.

JandosRina and Ephrem Jando of Arizona-based Contemporary Collections.

We expected certain things when we were shopping, and now we focus on delivering that service to our customers. We sell online right now and are planning to expand into brick and mortar. We are live all the time - communication with our customers has been the key to our success so far, live chatting on our site, on social media platforms, answering telephone calls in person. A voice is so important. When we were the customers, so often we would send emails with a question about a furniture purchase and never hear back from anyone. We carry contemporary furniture - a lot of white, clean lines - and accessories and are working on expanding the latter. That's one of our biggest goals in being here this week is getting more distributors on board. Just started uploading all of our lighting, and met with another one of our lighting reps this morning. This is our first morning on the first day of our first market as business owners - we're market virgins. Our very first stop this morning? That was Zuo Modern, one of our biggest distributors. It was the first time we've met our rep face to face. - Rina and Ephrem Jando, Contemporary Collections, Gilbert, Ariz.

WE ARE SUPER-EXCITED about what we're doing. With our growth, we are trying to be very much a fashion and lifestyle inspiration to customers that come into our store.

Donald DilliplaneDonald Dilliplane, accessories buyer for Michigan-based Art Van Furniture.
We have really gravitated toward gracious style all the way to wonderful, casual art-like pieces. We're trying to hit all different lifestyles. With our new expansion into Chicago, we are branching out into more cutting-edge styling and color, and we think we have a great opportunity to present more pre-peak-type trends, rather than peak or post-peak trends. A lot of our items are being made custom now, to hit these trends. We have a lot of great partnering vendors. I came with a list of looks that I am trying to achieve in different parts of the store ... natural elegance - something that's easy to live with - is probably at the top of the list. We're doing good-better-best price points in those looks. I am also looking for quality top-of-bed and interesting lamps. - Donald Dilliplane, Art Van, Warren, Mich.

I'VE BEEN INVOLVED IN THE INTERIOR DESIGN business for about 30 years; three and a half years ago I moved to Las Vegas. I've shopped the market since it opened, and am here between markets. We get so excited about market weeks. It keeps expanding ... All the home accents that are now in Building C I think is fabulous, as well as those in Building B.

Room Resolutions, Las VegasLisa Matvay, Jane Cunningham, Amanda Cunningham, Room Resolutions, Las Vegas.
We are buying for clients, so we have specific needs for them, but I also have my overall vision. I know I'm a better designer for those clients by coming here, because I can bring something new to their thinking. I can go back to them and say "there's a huge number of possibilities now instead of what we thought were in this little box." I'm looking for things that take tradition and turn it into something unique and new yet retain some of the tradition. I absolutely love Uttermost, it's one of my favorite showrooms. They've already sent the preview catalog of everything that's new and I can't wait to see it. I'm a hands-on, touch-touch person. I bring my entire team here for the week, and a few of my clients later in the week after I've done some previewing. We attend the seminars to hear about the trends, to see where colors are going, where manufacturing is going, what's been added. Coming here re-energizes me, rejuvenates my thinking, opens my eyes to what's possible. - Jane Cunningham, Room Resolutions, Las Vegas

High Fashion HomeWilliam Levan, Roman Cruz, Jeff Le, High Fashion Home, Houston

WE ARE HERE TO LOOK FOR NEW THINGS, different things ... things that have value to our customers, not any one particular kind of trend. We have a pretty wide-ranging customer base, so our look is pretty eclectic. We've been in business for eight years and carry furniture, accessories, fabrics, lifestyle products, clothing, books. Our main focus at this market is furniture, but we are also looking for unique mirrors and interesting wall décor. - William Levan, Roman Cruz and Jeff Le, High Fashion Home, Houston


Susan DickensonSusan Dickenson | Editor in Chief

Susan Dickenson is the editor in chief of Home Accents Today, where she has spent more than a decade covering trending topics, best practices and news items pertaining to the manufacturing, retail and interior design segments of the home furnishings industry. A graduate of UNC, Dickenson spent 15 years in the Washington, D.C., area, writing and researching in both the public and private sector. After relocating to her native North Carolina in 2003, she freelanced as a writer of general interest, business, garden and home items for local and national publications before joining Home Accents Today in 2006 as retail editor.

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AmericasMart ICON Honorees


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