Loloi launches new collections for summer markets

Loloi is launching four new rug collections for the Atlanta International Area Rug Market, July 11-14 and the Las Vegas Market, July 29-Aug. 2.

In addition, the Dallas-based rug manufacturer will display nine collections that debuted in High Point in April.

Hand woven in India of 100% New Zealand wool, Loloi reimagined typical flat weaves by way of contemporary design with Rio. Each Rio design also features nuanced variations in color throughout the rug. These rugs are durable, reversible and crafted to withstand plenty of foot traffic.

Luxe is hand-loomed of 100% viscose that shimmers from every angle. The surface features alternating stripes of cut pile and looped yarn, adding textural interest. The Luxe Collection is available in seven jewel-tone colors: ruby, charcoal, grey mist, pewter, aqua, blue steel and aubergine.

With pile consisting of thick twisted polypropylene yarns measuring 1.5 inches in length and densely packed, Dream Shag is plush and thick. Power-loomed in Egypt, all Dream Shag rugs are made with precise design and pile height accuracy.

Hand tufted in China, the Allure Shag combines a bold color palette, opting for hues like emerald, citron and platinum. It densely packs a mix of thin polyester yarns that measure three inches long.

Additionally, rugs from the Eliza Shag, Luna, Persie, Circa, Olin Shag, Sahara, Stella, Tempo and Wonder collections - which debuted at the April High Point Market - will be on display at Loloi's Americasmart showroom at Merchandise Mart suite 4-C-7 in Atlanta, and at the Las Vegas Market Center, Building B Suite 480.


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