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NYNOW online product directory now at 27K products

WHITE PLAINS, N.Y. - Since launching in April, online product directory NYNOW365.com has grown to include moreNYNOW365 than 27,000 products from 700 exhibitors in NY NOW, the Market for Home & Lifestyle (formerly NYIGF).

"More than 25 percent of the show's 2,800 exhibitors have posted product images and information to the site, and nearly 1,500 retailers have registered to use the site in the past few weeks," said Christian Falkenberg, NY NOW director and GLM senior vice president. "We expect the number of retailers registering and using the site to increase dramatically in July, once we integrate registration for NYNOW365 with registration for the show."

After registering to use NYNOW365, buyers are able to search for products by keyword, show section or across more than 20 categories, including contemporary design, home textiles, handcrafted, gourmet housewares, decorative accessories, personal care and wellness, home furnishings and more. Site users may request more information from the exhibitors, create product lists to use at NY NOW and save favorite products and exhibitors to their own collection of image boards.

Based on the current growth of site usage, GLM predicts that NYNOW365.com will include information for more than 1,000 exhibitors and 35,000 products by the time the inaugural edition of NY NOW opens in mid-August. GLM also expects more than 10,000 retailers to be registered and actively using the site by year-end.

NY NOW, the Market for Home & Lifestyle, will run Sat., Aug. 17, through Wed., Aug. 21, 2013, at New York City's Jacob K. Javits Convention Center and Passenger Ship Terminal Pier 94. NY NOW's four comprehensive collections - Home, Lifestyle, Handmade and New! - will encompass 100,000 products in 400 product categories. Some 35,000 attendees from all 50 states and more than 80 countries are expected. Information and registration is available at www.nynow.com.

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