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Brandwise signs 40 new customers, unveils new branding

Brandwise marks 15th anniversary in 2013

Technology solutions provider Brandwise has expanded its business with both existing and new customers, recently signing more than 40 new sales agreements. The company also has announced a new website and a rebranding effort, in conjunction with its 15th anniversary this year.


According to a company press release, "Brandwise develops technology that helps suppliers and sales agencies sell more, offering a studio of solutions including order presentation, order capture, sales order integration, business intelligence and e-commerce to suppliers, sales agencies and sales representatives in the gift and home furnishings industries."


"A number of key firms in the gift and home industries have signed with Brandwise for the first time and numerous existing customers have expanded and upgraded their technology packages to include more of the Brandwise studio of software," said Todd Litzman, president of Brandwise. "Our combination of flexible, easy-to-use software solutions and superior customer service is propelling our company - and our clients' businesses - forward."


Among Brandwise's new and returning customers are Codarus, a sales agency representing upscale lines of home accessories, furniture, bedding, tabletop, gifts and personal care; Creative Co-op, a wholesaler of decorative accessories, accent furniture and wall décor; and Transpac, a wholesaler of gift, seasonal, decorative accessories and floral products, among others


Transpac and Creative Co-op have upgraded their services to the full studio of sales tools. "We chose Brandwise's studio of products to help our sales reps become more productive and efficient during their sales calls, helping them manage their business," said Donna Law , Transpac national sales manager. "We are excited about our sales reps having the ability to access customer history, product assortments and real time inventory while working with their accounts."


Garry Schermann, Creative Co-op senior vice president of sales, added, "Brandwise is the pre-eminent provider of software sales analysis and account management technology. We are optimistic that the Brandwise studio will increase order efficiency and enhance the overall sales experience. Providing iPads with the Brandwise's visual tools will entice the customers by offering a more interactive sales experience." 


Sales agency Codarus is returning to Brandwise as a client and extending their services to include the full studio of sales tools. "We are pleased to welcome Codarus back to Brandwise after they experimented with a competitive product," said Greg Ford, vice president of sales and marketing for Brandwise. "We feel our robust customer support and efficient, intuitive sales tools provide the best option for sales agencies like Codarus, allowing them to better service their customers." 


Brandwise is an Application Service Provider delivering software solutions to enhance the coordination and communication of information between suppliers and their sales organizations. For suppliers and sales agencies, Brandwise automates order capture, order presentation and order processing, as well as provides detailed insight into the performance of their products and their sales reps. All Brandwise solutions are integrated and available on a variety of devices. 


As part of 15th anniversary initiative, Brandwise will launch a revamped website on June 24 to accompany the five tenets it feels will help serve its customer base: play, vision, reward, reach and stream. A new logo was introduced and Litzman detailed plans to hire a new training coordinator and increase the number of personnel in the product training, product support and product management departments.

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