Safavieh to debut accent pillow collection in High Point
Home Accents Today Staff -- Home Accents Today, March 29, 2011
Safavieh is debuting its first pillow collection next week in High Point, in the company's showroom, Market Square suite 120.
Honeycomb pattern in Pink Abbey, hand-woven cotton cover; down/feather fill. (Retail $45 for 18x18-inch)
The collection includes 50 SKUs, with designs and fills segmented by retail channel of distribution. For furniture stores, upper-end home furnishings retailers, catalogs and websites the line is directional and fashion-forward in color and the use of natural fabrics. For mid-tier channels, the pillows combine fashion and quality at value prices.
The collection has been sourced, developed and designed by Tiffany N. Yaraghi, product manager for Safavieh's pillow line.
"Inspirations for this collection include the trend to vivid colors, often softened with white, and patterns range from Suzanis, to modern lace interpretations, to Moroccan motifs," Yaraghi said. "Our pillows complement the newest looks in furniture and fabrics, and will not be adapted from our rug designs. The pillow collection is designed to make a fashion statement as a standalone line, exactly the same way that retailers would program and display them in stores."
Fabrics chosen for the first collection include cotton canvas with hand-stitched embroidery, 100% cotton, hand-woven cotton novelty fabrics, and easy-care polyester. Fill content is either a down and feather blend or polyester. The pillows are made in India, China and throughout Europe, will be available for pre-summer delivery, and are available in 18- and 22-inch square sizes. Suggested retail start at $45 for the 18-inch size with feather and down fill.
The pillow collection expands Safavieh's reach as a total home supplier. The company produces area rugs in all major weaving centers of the world, and a complete line of accent furniture and upholstered collections in China and Southeast Asia.
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