Gilt Groupe acquires Decorati with plans to expand Home business
Cecile Corral -- Home Accents Today, March 24, 2011
NEW YORK - Online shopping club Gilt Groupe announced it has acquired home decor site Decorati, paving the way for Gilt to launch a broader Home business. Terms of the deal were not disclosed.
Decorati is a destination site for upscale interior design products and services, a community for the display of designer portfolios, and a resource for interior design professionals to manage their projects and promote their businesses. For consumers, Decorati offers a vast library of product images, along with the ability to connect with design professionals and research products from over 650 trade-only manufacturers.
"My vision for Decorati has always been to create a website to connect consumers with designers and provide broader access to the best interior design products and inspiration," said Shane Reilly, Founder & CEO, Decorati.
"Marrying Decorati with Gilt's shopping platform and vision for an expanded Home business will allow for an even stronger offering for our members."
Gilt plans to unveil its new Home offering later this year, which will be a mixture of full-price merchandise, one-of-a-kind items and antiques, daily flash sales, community and social tools, and will include a channel specifically for the designer. Gilt Home currently offers 30 sales per week from over 400 brands including Baker, Kravet, Jonathan Adler, Stark, Lignet Roset, Mitchell Gold + Bob Williams, Frette, and Soicher Marin.
"The design community will be a key component of our expanded Home business," said Kevin Ryan, Founder and CEO, Gilt Groupe. "Decorati has done a fantastic job establishing a venue for high-end designers, knowledgeable consumers, and trade-only brands. We are excited to combine those assets as we expand Gilt's Home business."