HGTV launches HGTV Home lifestyle brand with paint, flooring and bedding
Home Accents Today Staff -- Home Accents Today, January 26, 2011
KNOXVILLE, Tenn. — HGTV, home and lifestyle television network, will expand its collection of licensed products with the launch of the HGTV Home brand and three new product lines in the paint, flooring and bedding categories.
Sherwin-Williams will launch HGTV Home by Sherwin-Williams, a line of interior paint and painting supplies, available in 3,000 stores by June. The line features eight unique color collections, durable and low-odor paint, as well as smart tools designed to help consumers enjoy a better painting experience.
Beginning this spring, Shaw Industries will launch HGTV Home Flooring by Shaw in select retail outlets, featuring carpet, hardwood, laminate and area rugs. The selection also will include green choices such as Shaw's Anso nylon and Epic hardwood.
Spring will also see HGTV Home fashion bedding collection, in partnership with Victoria Classics, become available nationwide.
"Our partners are respected leaders in their categories and have a wealth of experience delivering high-quality consumer products for the home," said Ron Feinbaum, senior vice president and general manager, consumer products, Scripps Networks. "We believe that the availability of HGTV Home-branded products will deepen the loyal relationship that HGTV already enjoys with consumers and will serve as an inspiration for them as they seek new ideas for their homes."
Headquartered here, HGTV is distributed to more than 99 million U.S. households and is owned by Scripps Networks Interactive.
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