KAS Rugs signs licensing deal with Donny Osmond Home
Home Accents Today Staff -- Home Accents Today, December 19, 2013
Donny and Debbie Osmond have partnered with KAS Rugs in a licensing agreement that will feature "charismatic and timeless" rug collections and pillows and poufs, the manufacturer announced today.
KAS will debut several rug collections featuring Donny Osmond Home's brand aesthetic at the Las Vegas Market in July 2014. As KAS has recently entered the decorative pillows and poufs arena, home décor accessories will be added later in 2014 to supplement the rug line.
"Debbie and I are so pleased to have KAS as our rug partner," Osmond said. "Their materials, design, and workmanship are exceptional. This is important as Debbie and I build our new brand. We welcome KAS with enthusiasm."
"The industry's anticipation of the Donny Osmond Home brand makes this a tremendously exciting partnership for us," said Rao Yarlagadda, president of KAS. "Their brand story is genuine and very similar to ours at KAS... blending family and home into one. Their design aesthetic of versatility and timelessness is a natural complement to KAS' existing product portfolio. We look forward to working closely with Donny and Debbie to bring transitional looks with timeless accents to our customers."
Deb Wallace, senior vice president of Clique Here, called the partnership a unique fit that "ensures a tremendous degree of consumer excitement in the rug category." Atlanta-based Clique Here is the brand manager for the Donny Osmond Home Collection.