Retailers Refuse to Work with Direct Sellers
GDA Staff -- Home Accents Today, June 27, 2013
SAN LUIS OBISPO, CA - More retailers are refusing to do business with brands that sell direct to consumers, according to Shopatron.
The 2013 Retailer eCommerce Study found that 71 percent of respondents would stop or reduce spending with brands that started to compete with them by selling direct to consumers.
The survey also revealed other omni-channel trends in retail. Retailers prefer in-store pickup. In fact, 60 percent of respondents reporting that they would buy more from brands that send them in-store pickup orders. Of those surveyed, 86 percent reported mobile shopping on the rise after observing more customers using mobile phones while shopping in stores-most often to compare prices, obtain product information and check product reviews.
Local brick-and-mortar retailers are also expanding into new online channels, according to the survey with 44 percent of respondents selling in online marketplaces like eBay and Amazon; of those, 45 percent saw a year-over-year sales increase.
"The eCommerce world is changing rapidly, and brands are faced with the challenge of finding ways to sell direct while remaining strong partners with their valued retailers," said Ed Stevens, founder and CEO, Shopatron. "Shopatron was founded with the goal of providing brands and retailers with the tools that will allow them to work collaboratively and create amazing new experiences for shoppers; this survey shows that we've done just that."
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