Vietri catalog wins Silver ADDY Award

Vietri awardMembers of the Vietri team pose with the company's Silver ADDY Award.
Vietri Inc., an importer of fine Italian handcrafted dinnerware, flatware, glassware, linens, garden and decorative accessories, announced that the company's January 2012 catalog was named a Silver ADDY Award winner.

The ADDY Awards, the largest competition in the advertising industry, are conducted annually by the American Advertising Federation and attract more than 50,000 entries each year. The awards "recognize excellence in the art of advertising and creative communications and celebrate the spirit of creative greatness in all forms of advertising from all types of media," according to a press release.

Across the country, local entrants compete for recognition as the best in their markets. Among more than 300 entries submitted by more than 60 local entrants, Vietri was awarded the Silver Award in the category of Sales Promotion for the company's 2012 catalog redesign in the Raleigh/Chapel Hill/Durham, N.C., market.

Each year, the Vietri marketing department publishes a major catalog in January to introduce new collections as well as represent the company's full product line with images, product descriptions, artisan photos and stories of inspiration, to be dispersed among retailers and sales representatives. In 2012, Vietri unveiled a total redesign of the catalog, including new photography, larger images and an improved layout.

In 2012, among more than 2,100 entries submitted, the catalog was one of 57 to be named a Silver Award winner for Sappi Printers of the Year. The catalog can be viewed by consumers online or at any Vietri retailer.

"We are honored to be recognized by the ADDY Awards along with the most talented marketing masterminds in our community," said Susan Gravely, Vietri founder and CEO. "We were impressed by the extraordinary work of all entries submitted and we strive to continue to achieve greater success with all of our marketing efforts."

Home Accents Today Staff | News & Commentary

Home Accents Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Badgley Mischka Home Collection showroom tour, High Point Market

    Camera Icon More Videos

Furniture Stores Accessories Sales Survey

Home Accessories Survey

Please help us provide benchmarks that you and your fellow furniture retailers can use to measure and improve your home accessory sales. All of your answers will be held in the strictest confidence and will be reported only in combination with those of other retailers. At the end of the survey, you will have the opportunity to enter your name in a drawing to win one of three $100 Visa gift cards. Please click here to take the survey. Or click here to download and fill out the form and email it back to us. Thank you for your response!