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Safavieh to produce Isaac Mizrahi furnishings collection

Safavieh to produce Isaac Mizrahi furnishings collection

Xcel Brands has signed an exclusive licensing agreement with Safavieh to manufacture and distribute furniture, rugs, decorative pillows and lighting for the Isaac Mizrahi New York brand. The collection will debut at retail in spring 2013.

"I am very excited to partner with Safavieh to launch our furniture, rug and lighting collection. This license is a cornerstone of our home business," said Robert D'Loren, chairman and CEO of Xcel Brands.

Arash Yaraghi, Safavieh president said, "Safavieh is thrilled to collaborate with Xcel Brands and Isaac Mizrahi. We will bring Isaac's taste and style to consumer's homes with beautiful designs for furniture, rugs, lighting and decorative pillows. Isaac has cleverly taken the best of his bold, contemporary fashion and color philosophy and translated it into timeless, cosmopolitan looks that people will want to continue into their homes."

"The right home makes for a happy life. I believe that if a person surrounds themselves with light happy wonderful furniture, rugs, lighting, etc., they will have a light, happy, wonderful life," Mizrahi said of the deal.

Xcel Brands engages in the acquisition, design, licensing and marketing of consumer brands. In 2011, Xcel acquired designer apparel brand Isaac Mizrahi New York.

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