Dallas Market Center launches new website
Gary Evans -- Home Accents Today, February 23, 2011
DALLAS — Dallas Market Center, a wholesale marketplace, recently announced the launch of its new website.
The website has a new look and a range of improved site features "to better serve users' needs as well as serve as an outstanding source of information."
"Our new website caters to the needs of our buyers and exhibitors with enhancements that will help them do better business and have successful markets," said Cindy Morris, COO, Dallas Market Center. "Exhibitors now have even more opportunities to promote products, and retailers can plan their trip to Dallas while managing their market schedule through the site."
"We are always looking at the changing needs of our marketplace, and how our website can best serve our partners," said Jane R. Robertson, executive vice president of marketing, Dallas Market Center. "Recently, we experienced a 3,000% increase in iPhone users on our campus during market, so we are proud that the new site is smart phone-friendly so all users can utilize its tools and resources during markets."
New website features include:
Based on research, the new site offers the most important information on the homepage in an easy-to-navigate layout including "Our Markets," "Our Products," "Hotel & Travel," "Leasing Center" and other quick links. Much of the information that is frequented on the site can be reached within one click including upcoming market dates and more.
Better search results
More content is available through the search tool yielding more thorough results. Search results are grouped into sub-categories that further narrow the search: Exhibitors, exhibitor contacts, exhibitor events, product lines, product categories, and general information. Also, users can filter by new lines.
Enhanced mobile browsing capabilities
Smart phone and tablet users can now better enjoy the look and ease of the website and its functionality. The content will continue to evolve and be specifically designed for different screen sizes.
More marketing opportunities for partners
The exhibitor basic and premium listings now have a new look and can hold more information and images than ever before to enhance their online presence. Exhibitors with the premium listings can add showroom events to their description so buyers may add these events to their market schedule or find their events through search results. Also, the website offers more advertising opportunities with additional banner ad sizes and locations.
The website offers a personalized experience for registered buyers, tenants, interior designers and the media through individual accounts that can be tailored to the users' needs. Users can create a list of their favorite exhibitors and plan their market schedule through the planning tools.
New RSS feeds for press releases, market events, the market calendar, exhibitor lists and individual feeds for product categories are now available to keep users up-to-date on all Dallas Market Center happenings.
Hotel & Travel
Market Travel now has an online booking tool to access the guaranteed lowest hotel rates year round. Users can book hotel, air and car reservations as well as browse Dallas dining and entertainment options.
Exhibitors may now submit their lease payment and pay for additional product categories to be printed in market directories online.