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WGSN launches new trend forecasting, product development tool

WGSN-homebuildlife targets home and interiors industries

WGSN, an international style and design trend forecasting service, has announced the launch of WGSN-homebuildlife, a trend forecasting and product development tool focused specifically on the needs of the global home and interiors industries.

With more than 12 years of history and experience in providing market intelligence to the fashion and design industries, WGSN is now providing a dedicated service focused on the changing needs of the home and interiors market. Susanna Kempe, chief executive officer of WGSN, believes that the proven value WGSN delivers to the fashion and design industries is the foundation for success of WGSN-homebuildlife.

"WGSN provides the right tools to enable retailers, designers and manufacturers to develop successful collections season after season, year after year," she said. "It's now time to turn greater attention to the home and interiors industry, lending them our visionary intelligence. To help us, we are delighted to have hired a world-class and very experienced editorial team. We have also sought guidance from our extremely influential advisory panel including leaders from Crate & Barrel, Wal-Mart, Zara Home, Pentagram and Dwell. We are honored to have secured exclusive partnerships with Highpoint Market Authority, HFN, Messe Frankfurt and New York International Gift Fair," Kempe said.

HBL provides subscribers with consumer and market intelligence in 14 product categories and across the product development lifecycle. Features include:
• Seasonal macro-trend reports
• More than 1 million images for the home and interiors sectors
• City by City guides for more than 100 cities
• Original 2D CAD designs for prints and patterns
• 3D product animation CGI (computer-generated images) for furniture and lighting
• Extensive reports and analysis on topics including home-office, garden and outdoor

For more information on WGSN-HBL, visit www.wgsn-homebuildlife.com.

 

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