Next Creations adds to Raymond Waites bedding
Carole Sloan -- Home Accents Today, April 8, 2002
Raymond Waites licensee Next Creations will introduce its second bedding line for the designer's collection.
Next Creations is owned by Michael Vidra, executive vp and a principal of Raymond Waites Designs. Kevin Sapin is executive vp of the firm, which has its new showroom on the 14th floor at 230 Fifth Ave.
The 2,500-square-foot showroom will showcase seven new bedding ensembles in comforters and duvet covers as well as a 240-count Egyptian cotton sateen solid in 10 colors. The sheeting will range from the 240-count to a 310-count Egyptian cotton sateen.
The bedding will be on four-poster beds and other furniture designed by Waites for furniture licensee LaneVenture. Wallpaper will be from another licensee, Imperial.
The top-of-bed designs "are translations of Raymond's designs for Swavelle/ Mill Creek printed on a cotton jacquard base cloth," Sapin said.
Price points for queen comforters will be $199 to $299, queen duvet covers $99 to $199, and queen sheets $69 to $129.
The Waites bedding collection was started last year by Vidra and is produced in Israel. "I've known Kevin for many years. He worked for me when I headed [now defunct] Cohama-Riverdale, and he also was a sales executive for Sure Fit," Vidra said. While he is currently the sole owner, Vidra added, "I will introduce new shareholders in this firm — Kevin and Raymond Waites Designs."
The initial bedding collection from Next Creations was sold on a limited basis to better stores, Vidra noted.