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Thomas Russell

Interior Lifestyle China debuts at new venue on a new date

Organizers expect Interior Lifestyle China, the China International Trade Fair for Household Products and Accessories, to attract a record number of exhibitors and visitors when the show is held Sept. 25-27 at the Shanghai New International Expo Centre.

The four-day show, organized by Messe Frankfurt (Shanghai) Ltd., will be held on a new date and in a new venue this year. The show was previously held in October at the Shanghai Exhibition Centre.

"With our new venue and changing the show date to September, earlier in China's peak sourcing season, Interior Lifestyle China will present a brand new image which reflects China's fast growing consumer market," said Wendy Wen, director of trade fairs with Messe Frankfurt (HK) Ltd.

"Exhibitors are attracted to the show as it is the only one serving the local retail consumer goods market. We provide a one-stop solution for brands with channel development, marketing and public relations support as well as various onsite fringe programs to educate industry players. All of this creates the synergy necessary to help develop China‘s massive consumer goods market."

In 2012, total retail sales for social consumer goods reached RMB 20,716.7 billion, and by 2015 China is expected to become the world's largest consumer market with retail sales surpassing RMB 314,092 trillion, fuelled by fast-paced urban development and improved wages, according to a press release.

The number of Chinese cities housing more than 1 million people in 2012 was 102, a figure that is expected to more than double to 221 by 2025. The number of megacities with a population of more than 10 million is also expected to increase to eight by 2025, the release states.

"As wages rise, the consumer's desire for greater self-expression is being reflected in the emotional connection made with certain consumer products, especially in the lifestyle and homewares sector," Wen said. "In particular, niche brands are often thought of as a way of expressing personality."

China's department store sector is still in its infancy with an average of 5.1 department stores per capita indicator of per million population. This is below the U.S. figure of 128 department stores.

"These figures show that there is tremendous growth potential for Chinese department stores and these stores are a key outlet for selling lifestyle and home wares," Wen said. "Now more than ever before, it is important for existing and new brands in first and second-tier cities to do everything they can to distinguish themselves in the eyes of the consumer. Interior Lifestyle China offers exhibitors the opportunity to sell their differentiated products to China's vast consumer market which is becoming more sophisticated every day."

For more information about Interior Lifestyle China 2013, visit www.il-china.com.

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