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Shaw Living residential sales realigns under Tuftex sales leadership

DALTON, Ga. - Area rugs manufacturer Shaw Living has announced the realignment of its residential sales under Tuftex - Carpets of California, a carpet manufacturer under the Shaw Industries umbrella. According to a press release, the realignment will create "improved synergy at retail through the Tuftex dedicated sales team."

The new Tuftex-Shaw Living residential alignment was made effective Jan. 2.

There will be no change to the Shaw Living sales team representing the mass market and home center channels of the business, the release states. This segment of the business will continue to be represented by the same sales team and lead by Jeff Brown, division vice president.

With the sales realignment, the residential portion of Shaw Living will be sold through the industry-leading Tuftex sales team, which also distributes the company's premier broadloom product offerings. Shaw Living features top licensed brands such as HGTV Home Flooring by Shaw, Tommy Bahama Home and Bob Timberlake. According to the release, the new alignment will additionally allow Tuftex and Shaw Living to expand the Tuftex custom rug offering that is available today in all Tuftex broadloom styles - custom sizes, fabricated border rugs or complete custom designs.

Shaw Living will introduce its biggest launch to date during this month's winter markets, with more than 200 new products. The launch includes a bright and bold new colorway featuring Shaw's popular ombre yarn dying technique, hand-made collections, three indoor/outdoor collections, custom capabilities and more.

"We are so excited about this market season and opportunities for 2013 - wonderful new products, custom capabilities, the Tuftex alignment and dedicated sales team - together this puts the wheel in motion for a successful 2013 with the industry's best product and sales team," said Jim Curtin, Shaw Living's vice president of sales.

"The alignment allows Shaw Living to greatly diversify our custom rug offerings while also expanding the Tuftex sales footprint," said John Godwin, executive vice president of residential sales. "The exceptional Tuftex sales team is looking forward to taking on this important endeavor and further growing the success of Shaw Living."


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