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Joan Ulrich joins Urban Expositions

Former MMPI exec is VP of new business development

Trade show management company Urban Expositions appointed Joan C. Ulrich to the newly created post of vice president of new business development. Ulrich's responsibilities will include researching new and existing markets to uncover potential acquisition and start-up opportunities, and working with Urban's newly acquired Airport Revenue News division.
Ulrich will also work closely with Urban Expositions vice president Donna Guess, who directs sales and marketing efforts for the company's established portfolio of trade shows, including the newly acquired Portland Gift & Accessories Show, San Francisco, Seattle and Portland Cash & Carry Shows. Ulrich will report to Urban Expositions Management partners Doug Miller and Tim von Gal.
Urban Expositions acquired Airport Revenue News in December 2011. The acquisition includes the eponymous magazine, Fact Book, and the annual Airport Revenue Conference & Exhibition. Ulrich will work directly with Pauline Armbrust, managing director of Urban's ARN division, in overseeing management of the established ARN team, sales, marketing, publishing and operations.
Prior to joining Urban Expositions, Ulrich spent 14 years with Merchandise Mart Properties, most recently as senior vice president.


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