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VHC names Rebecca Hurst Alston national account sales manager

VHC names Rebecca Hurst Alston national account sales manager
VHC Inc. has named Rebecca Hurst Alston to the newly created position of national account sales manager.

Alston will be responsible for reaching out to specialized mid-tier and larger buyers as the company improves its profile across three major product areas: Bedding, table linens/kitchen/window/rugs and handbags/accessories.

"The potential at VHC/Bella Taylor is exciting," Alston said. "I am thrilled to be joining VHC at this time. The company is experiencing tremendous growth, and I look forward to contributing to this expansion."

Alston has more than 18 years of unique executive-level experience with specialty, mid-tier and large national department stores, with positions in retail management, buying, merchandising and sales. She was involved in the design and development of licensed products for Emeril Lagasse, Casa Cristina, Corsica Home, Food Network, Liz Claiborne and Waterford, as well as other brands.

Prior to joining VHC, Inc., Alston served as national accounts sales manager at WC Designs, a division of Waterford/Wedgwood. In this role, her responsibilities included developing major department store table linens, kitchen textiles and bedding businesses, focusing on private label and licensed programs.

"We welcome Rebecca on board as we enter a new growth phase," said Ken Kline, CEO. "With her experience and industry knowledge, we are confident she will bring VHC continued success in 2012. The company will continue to maintain a strong focus on independent retailers and specialty websites, and this new position allows management to more fully realize our plans for tailoring unique products to our various distribution channels."

VHC (formerly known as Victorian Heart) is a multi-line textile designer and importer/distributor with offices in Missouri, New Delhi, India, and Qingdao, China.

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