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More vendors join SnapRetail’s Traffic Builder

Beatriz Ball, Lazy Susan, Mud Pie, Lindsay Phillips and others

As part of its national launch at this week’s Atlanta market, SnapRetail announced that several leading gift/lifestyle vendors will participate in its new TrafficBuilder e-marketing system.

They include: Alexa’s Angels, America Retold, Accents & Occasions, Avanti Linens, Beatriz Ball, C.R. Gibson, Danielson Design, HomeSource, Inviting Company, Lazy Susan, Lindsay Phillips, Mud Pie, Shiraleah,  The Box Girls and Scene Weaver.

Midwest-CBK became the first manufacturer with a direct sales force to announce its participation last week. A complete list of participating vendors is available at

“We are excited that so many leading vendors have agreed to participate in this revolutionary program,” said Ted Teele, CEO of SnapRetail. “It shows commitment to helping their retailer customers maximize profits and ‘sell through.’”

Adrienne Boyer, executive vice president of Mud Pie, added: “We are thrilled to be a charter participant in the TrafficBuilder marketing program. This innovative systems will help our 12,000 retailer customers generate traffic and profits for their businesses by easily promoting Mud Pie’s collections to their customers and prospects.” 

SnapRetail also announced a special limited-time free trial offer in which retailers can utilize the system free for three months. And if they sign up for the free trial during the January show season (ends Feb.5), buyers will upgraded to the “gold” level of service; this free trial (including free coupons and e-marketing training materials) has a value of $1,000. 

Retailers signing up for the free trial will be able to “vote” for vendors that they would like to see participate in the TrafficBuilder program. SnapRetail will keep a running tally of the votes, and will use them to determine the highest priority vendors for the program.
Interested buyers can visit the SnapRetail showroom in Suite 1800 of Building 2 in Atlanta from Jan. 5-12. SnapRetail will also be showing at the following winter shows: Dallas, New York, Las Vegas, Los Angeles, Chicago and Philadelphia. Retailers can also sign up for the free trial through sales representatives from Midwest-CBK, and from the HomeStyle, Ivystone, Just Got to Have It, and OneCoast sales agencies.  More information on the system and free trial is also available on

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