Frederick Cooper to launch new Raymond Waites collection
September 24, 2013-- Home Accents Today,
Visitors to the Wildwood Lamps/Frederick Cooper showroom in High Point next month will find wall décor, transitionally-styled chandeliers and pendants, and some original designs by Raymond Waites among the new offerings.
Frederick Cooper is introducing Art-Lite by Raymond Waites, an approximately 50-piece collection of lamps, accessories, chandeliers and garden stools. John Cunningham, creative director for both companies, describes the collection as "classics, with a twist."
"Raymond has had an iconic style all of his career, but he has begun to transform and update and neutralize -- not only color wise, but in the accoutrements that might be added to an object," Cunningham told Home Accents Today. "Art-Lite is very crisp, light, very today ... the palette is taupe, grey, off-white, alabaster, silver leaf, and a little gold leaf for good measure."
Waites said his new collection was "inspired by the architectural wonders and objects of beauty that surround me; yet edited, reconceived and transformed in a modern aesthetic."
Art-Lite by Raymond Waites includes 30 lamps, six chandeliers and about 20 accessories, including some original sculptures. Cunningham said a separate linen-draped space in the showroom will house the Raymond Waites collection, and a cocktail party will be held Saturday night, Oct. 19 to celebrate the launch.
Frederick Cooper, which shares a 10,000-sq.-ft. showroom with Wildwood in the 200 North Hamilton building, is also adding new pieces to its Larry Laszlo and Alexander Julian Collections.
Wildwood will be showing 25 new original chandeliers and pendants, in transitional styling, that Cunningham said will make a "serious statement" as buyers come through the door.
"I'm also excited about our new art collection -- again, all original, all hand-painted oils, about four by six feet, framed. Images from nature, still lifes, some contemporary ... I think we've got around 12 or 13 for this market and we'll be expanding this as we go forward."
Wildwood, along with partner company Jonathan Charles, is launching a new Designer Concierge program this market, in which interior designers may shop and browse the showroom using a company-provided scanner. "There will be a desk in the lobby where designers may request a scanner to take through the showroom," Cunningham explained. "You do not have to walk with the rep, you can scan your own order, and receive a print-out at the end. The reason is, so many times designers are coming in, they're working on future projects, working on spec, and they want to walk away with just a wish list -- something in their hands that has thumbnails and descriptions of all the pieces they're interested in."
"The design business has become more important and certainly a larger percentage of the business than it used to be," Cunningham said. "Having a past life as an interior designer, I'm passionate about that portion of the business -- how they feel, how they're treated, how they're welcomed -- and as Wildwood, Frederick Cooper and Jonathan Charles change, transform and become more transitional, I think we're dead on.
"We have some lamps coming in that are absolutely perfect and current and we want the designers to come back. If they haven't shopped with us in a few years, it's time they come back."
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