GLM unveils new website, logo, tagline
August 13, 2013,
GLM has announced a corporate branding and positioning initiative that includes a new website, logo and tagline.
According to a company press release, the new tag line - "Global Lifestyle Markets" - and overall initiative reflect "the evolution and expansion of (GLM's) services, which extend beyond tradeshows to include consumer events and online resources."
A series of launches and acquisitions over the past two years have broadened GLM's offerings to nearly 30 events and product-sourcing tools. GLM is now categorizing its products within five new sectors, each representing targeted product/service categories and customer reach:
• Design & Home Lifestyle, featuring NY Now (formerly NYIGF), International Contemporary Furniture Fair, National Stationery Show and Creative & Lifestyle Arts;
• Sports & Active Lifestyle, featuring Surf Expo and The Boardroom;
• E-commerce, featuring the IR Events Group and the 365 suite of online resources;
• Product Development and Sourcing, featuring Artisan Resource, Source NY and Surtex;
• Luxury Lifestyle, featuring nine U.S. antique shows and Soiffer Haskin, GLM's private sale division.
GLM also has re-launched its corporate website under the URL www.glmmarkets.com (formerly glmshows.com).
Designed by U.K.-based Jason West Associates, Ltd., the website features a prominent GLM logo, new color palette and enhanced navigation and imagery. The logo depicts "GLM" in white Opificio font within a blue-gray (Pantone 5477) square. Complementary site colors include blue (Pantone 7457), yellow (Pantone 605), green (Pantone 345) and red (Pantone1665).
In addition, the new website provides comprehensive information - including company history, core values, industry recognition, press releases, executive biographies, career opportunities and links to show-specific websites and contacts - for customers, media, potential business partners and prospective employees. Direct access to GLM's social media accounts on Twitter and LinkedIn is also available.
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