• Susan Dickenson

Show report: Ambiente, Frankfurt, Germany

Despite the difficult economic circumstances prevailing in parts of Europe, Ambiente 2013 grew on both the exhibitor

HWS Design, MunichMunich-based HWS Design's lighting, gifts and decor handcrafted in pewter and brass. www.hws-munich.de
and visitor sides. "Ambiente 2013 left no doubt that consumption is ‘in' and gave an impressive demonstration of its position as the world's leading consumer goods fair," said Detlef Braun, member of the executive board of Messe Frankfurt GmbH.

The fair was held Feb. 15-19 and hosted 4,688 exhibitors from 81 countries, up from 4,530 exhibitors in 2012. Messe Frankfurt's 27 exhibition halls were visited by more than 140,000 visitors, an increase of 2,000 over last year.

Nicolas Luc Villeroy of Villeroy & Boch said his company welcomed a "large stream of customers" to its space. "We are very pleased with Ambiente ... Our most important customers from Asia, North America and Eastern Europe, as well as our core markets such as Germany and France, visited us here. Overall, we have been able to maintain at last year's high level and
PAD DesignPAD Home Design, New South Wales, Australia. www.padconcept.com
even improve on it in certain countries, such as Benelux (Belgium-Netherlands-Luxembourg)."

This year, Ambiente welcomed France as "partner country," showcasing exhibitors and programming in lifestyle, creativity and design under the motto ‘La France un art de vivre.' Dr. Philipp Rösler, Germany's federal minister of economics and technology, and Sylvia Pinel, France's minister for crafts, trade and tourism, officially opened the fair. Exhibitors, special guests and members of the press were treated to a colorful French-themed opening night gala, and renowned French actress Catherine Deneuve toured the exhibition halls as a special guest. Ambiente will welcome Japan as the partner country for the 2014 fair.

BorowskiCaptivating critters, wares, lamps and outdoor objects by Borowski Glass Studio. www.borowski-glass.com

According to Thomas Grothkopp, managing director of the German Association for Tableware, Housewares and Home, "Ambiente was an extremely good event in all segments with interesting concepts for the specialist trade and super new products, many of them for discerning customers. The trade must have been here in its entirety."

"It is also good that nobody let the financial crisis and political confusion cast a shadow over their business activities," said Andreas Buske, member of the board of Zwiesel Kristallglas.

"For example, we welcomed a surprisingly large number of visitors from Spain and Greece, as well as a significantly larger number from African nations. One of the most important aspects of the

Eight Mood, Malmo, SwedenEightmood presents eight new design concepts each year. The textiles and home accents company was founded in Malmo, Sweden in 2010. www.8mood.com
fair is its role as a meeting place and this it does in all exhibition halls."

Trend scouts from German design consultants Bora, Herke, Palmisano distilled a variety of international influences from the worlds of product design, fashion, architecture and art into four overall trends, with several hundred products from exhibitors' latest collections. The four trends for Ambiente 2013, showcased under the banner theme "Welcome to the Jungle," were: Blossom Field, Classic Ground, Eccentric Domain and Contrasting Sphere.

For the first time, fair officials reported, more than half of Ambiente's visitors came from outside Germany. The top 10 visitor nations were Italy, France, The Netherlands, the United States, Great Britain, Switzerland, Spain, China, the Russian

AMS Design, GermanyGlass clocks by AMS Design, Black Forest clockmakers since 1848. www.ams-clocks.de
Federation and Austria. The fair experienced a significant increase in visitors from Eastern Europe, South America, the Middle East and India.

More show photos may be found in the "Ambiente 2013" photo album on Home Accents Today's Facebook page. Information about Ambiente and Messe Frankfurt is available at http://ambiente.messefrankfurt.com.

-- Susan Dickenson

Ambiente 2013Clockwise, from top left: Sidebow sideboard from Jankurtzmobel's contract living collection, www.jankurtz.de; polyethylene vases by Joris Sparenberg, Duo Design Holland, www.duodesign.nl; Red Dot Design Award-winning Seaser lounge and Teaser ottoman, indoor-outdoor, Lonc, www.lonc.nl; porcelain star fruit bud vases by Des Pots, Netherlands, www.despots.nl.

Day Collection at Ambiente Trend Exhibit, 2013In Ambiente's "Eccentric Domain" trend exhibit: Daycollection's 4meK chaircovers. www.daycollection.fr


Susan DickensonSusan Dickenson | Editor in Chief

Susan Dickenson is the editor in chief of Home Accents Today, where she has spent more than a decade covering trending topics, best practices and news items pertaining to the manufacturing, retail and interior design segments of the home furnishings industry. A graduate of UNC, Dickenson spent 15 years in the Washington, D.C., area, writing and researching in both the public and private sector. After relocating to her native North Carolina in 2003, she freelanced as a writer of general interest, business, garden and home items for local and national publications before joining Home Accents Today in 2006 as retail editor.

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