Habersham launches new iPad app

To better showcase its custom cabinetry capabilities and fine furniture line, Habersham has launched a new iPad app custom-tailored to the specialized needs of its sales force, dealer, interior designer and consumer audiences.

Designed and developed by Xtern Software using its "App-A-Log" base solution, the new Habersham App provides an e-catalog and order entry platform for sales representatives, designers and dealers while also serving as an e-catalog for designers and consumers.

"Our new app offers wonderful benefits to our trade and consumer audiences alike," said Matt Eddy, Habersham CEO. "For the trade, the app makes working the line even easier by offering quick, easy access to furniture, cabinetry and finish images for presentations and other business needs. It also provides a convenient, portable showcase, reduces the need for additional catalog printing and will soon help streamline the sales process, too. For consumers, the app takes them beyond the offerings on our website -- providing a more extensive representation of our line, with detailed views, innovative sharing options and other features."

Users will be able to browse through Habersham's furniture, cabinetry and finishes in brilliant, high resolution images. What's more, special "pinch-to-zoom" capabilities give viewers the opportunity to see the meticulous handcrafted detailing much more closely than possible through the company's website. A convenient search tool helps quickly locate specific pieces. In addition, a wish list tool allows the viewer to create lists of favorite items that they can then share.

To help fine-tune the sales process, trade customers can access the full e-catalog and will soon be able to place orders through the app as well. In addition, photo stacks can be created and shared via email for presentations and other needs.

As the Habersham team will be frequently adding new designs, finishes and photography to the app, all users are encouraged to utilize the "Update" option on the introduction screen when they first launch.

Looking ahead, Habersham and the engineering team at Xtern Software are already working on future features and additions to bring to phase two of the app, which will be launched later this year. Priced at $2.99, the Habersham App is available on the App Store.

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