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Brandwise, Inc. to enhance partnership with tag

LAKEWOOD, Colo. - Trade Associates Group, Ltd. (tag), designer and distributor of home accessories, tabletop and gift products, announced it will be enhancing the retailer experience by implementing the entire Brandwise suite of sales technology, including its SalesOptimizer, Orderpad, Visual Merchandiser, VMi and OrderNet products.

"This is an exciting step towards providing our sales team and retailers with a best in class technology solution," said Bob Tharp, general manager of tag, a Brandwise customer for over 10 years. "Brandwise's tools provide for easy, visual, order entry that will take servicing of our existing retailers to the next level, as well as extend our reach to more reps and retailers both on and offline."

The Brandwise suite of software was designed to provide individual sales tools, or work as a fully integrated technology solution, whether an agency or supplier, both on the road and in the showroom. Sales managers and reps can use Brandwise products to input orders and produce detailed reports in a variety of ways. The new Visual Merchandiser for iPad (VMi) application allows suppliers and agencies options to present products in a simple and visually striking manner.

"We are thrilled to provide our full suite solution to a long-time, loyal customer such as tag," said Brandwise President Todd Litzman. "In addition to being an ideal partner to launch our new products into the housewares industry, we feel confident that our suite of sales technology and industry expertise will ensure tag's continued growth."

"Taking our partnership with tag to the next level was a logical step for both companies." said Greg Ford, vice president of sales and marketing for Brandwise. "We are both leaders in our respective space and are carrying strong momentum into 2013. Providing tag with our world class visual ordering tools will give them the competitive edge they are looking for and will help us gain traction in this emerging market. The vendors and agency sales model in housewares is very similar to our core verticals and we anticipate strong growth in this space."

For more information about VMi, Visual Merchandiser, or the full line of Brandwise integrated sales tools and service, visit


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