Vintage Verandah brings back made in the USA designs
Home Accents Today Staff -- Home Accents Today, April 25, 2009
Vintage Verandah’s new Verandah Home line debuts this market.
Todd Sawvelle, director of marketing, says that the new line grew out of the company’s long-standing private label program. As a result the pieces are more designer-oriented and come at a higher price point. Verandah Home describes its look as modern classic.
Sawvelle says that about half of the Verandah Home line is part of the company’s new Made in the USA push.
A collection of domestically made plaster lamps are among the introductions this spring. But some of the designs have actually been around for years.
Vintage Verandah manufactured plaster lamps in the United States up until 1999. The company saved its machines, molds and archives when it shut down the operation.
Designers dipped into the archives to resurrect and reinvent the plaster lamp collection. Finish colors have been refreshed and the shades updated. Many feature tall cylindrical shades with contrasting interior colors.