follow us

Susan Dickenson

Home goods online sales up 26.5% on Cyber Monday

Cyber Monday 2013 biggest online shopping day in history

U.S. shoppers made Cyber Monday the biggest online shopping day in history with a 20.6% increase in online sales,IBM Cyber Monday infographicaccording to the latest cloud-based analytics findings from IBM. Mobile sales led the way, exceeding 17% of total online sales, an increase of 55.4% year-over-year.

Cyber Monday total online sales of home goods grew by 26.5% over 2012, with mobile sales growing 40.5% year-over-year. The average home goods order value was $182.19, an increase of 9.2% over 2012.

Cyber Monday also capped the highest five-day online sales period on record - from Thanksgiving Day through Cyber Monday - which grew 16.5% over the same period in 2012.

"We continue to see a dramatic movement of the new digitally savvy consumer as Cyber Monday once again proved to be the star of this holiday shopping season," said Jay Henderson, Strategy Director, IBM Smarter Commerce. "The mobile device has become the shopping companion of choice for consumers, driving record mobile sales with 55% growth over last year."

The National Retail Federation estimates 141.1 million individual consumers shopped over the four-day Thanksgiving weekend, up from 139 million over the same time frame last year. The number of individual consumers who shopped on multiple days over the weekend was 248 million, about a million more than last year.

Featured Video

  • Uttermost and Surya at the Dallas Market Center

    Camera Icon More Videos

Other Home Furnishings Sites

Casual Living
Gifts and Decorative Accessories
Home Accents Today
Kids Today
Home & Textiles Today