• Susan Dickenson

Donny Osmond Home collection gearing up for multi-category launch

Eleven licensees thus far, more to come

Donny Osmond fans will soon be able to buy Donny Osmond Home products, a new multi-category home furnishings collection the entertainer is launching with his wife of 35 years, Debbie Osmond.

The family-focused brand's tagline, "Making home and family number one," reflects Osmond's devotion to the happy and healthy family lifestyle he lives and shares with his wife, five children and six grandchildren.  Donny Osmond Home 2

Product category tabs on the brand's website currently include Home Décor, Lighting, Bedding, Dinnerware, Rugs and Home Improvement (decorative tiles, door hardware, etc.).

Osmond said he hopes to translate his love for family into designs that inspire the same unbreakable bonds in homes everywhere. "It's what people ask me about more than anything else; they want to know how we do it. Donny Osmond Home conveys Debbie's unique ability to make home my favorite destination. This brand personifies our vision for strong and happy families in an environment that says, ‘Welcome home; stay a while.'"

 

Products will be available for purchase at a wide range of retail outlets following the Atlanta International Gift & Home Furnishings Market, Jan. 7-14, 2014, when the brand will make its debut to retailers at AmericasMart Atlanta.

Current licensees include A & B Home, Anji Mountain, Lamp Works, Arte House, Deco-Breeze, Pearl Mantels, Achim Imports, Ellison First Asia, Copper Creek, Bougainvillea and The Willowbrook Company. Additional partners will be announced later this year.

--Susan Dickenson

Susan DickensonSusan Dickenson | Editor in Chief
sdickenson@homeaccentstoday.com

Susan Dickenson is the editor in chief of Home Accents Today, where she has spent more than a decade covering trending topics, best practices and news items pertaining to the manufacturing, retail and interior design segments of the home furnishings industry. A graduate of UNC, Dickenson spent 15 years in the Washington, D.C., area, writing and researching in both the public and private sector. After relocating to her native North Carolina in 2003, she freelanced as a writer of general interest, business, garden and home items for local and national publications before joining Home Accents Today in 2006 as retail editor.

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