Homegoods' survey reveals half of Americans haven't updated home décor in 5 years; traditional style most popular
January 20, 2011,
FRAMINGHAM, Mass. -- National off-price retailer Homegoods released the results of a recently conducted survey about how Americans live in their homes.
The survey revealed almost half of Americans (47%) have not updated their home decor in the last five years and 9% percent haven't in more than 10 years.
Only 20% of Americans reported feeling happy with their home décor, and14% said their home furnishings make them feel gloomy and stressed.
A little over a third (36%) spend just 5-8 waking hours in their homes each day, and 26% said they spend 9-12 hours a day at home.
Most women (65%) and men (58%) would rather shop for items for their homes than shop for shoes.
Thirty-eight percent (38%) of men and 46% of women secretly wish they could throw out an item that their significant other keeps on display in their home.
Ranked number 11 on Home Accents Today's 2010 list of the Top 50 Home Accent Retailers (by sales volume), Homegoods has 325 stores and is owned by TJX Companies, Inc.
Methodology -- The Homegoods Survey was conducted Sept. 2-8, 2010, with 1,016 interviews fielded among nationally representative Americans aged 18 and older, using an email invitation and online survey. Quotas were set to ensure reliable and accurate representations of the total U.S. population ages 18 and older. The chances are 95 in 100 that a survey result does not vary plus (+) or minus (-) 3.07%.
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