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Educational seminars set for High Point Market

Most are free to marketgoers

HIGH POINT - Sponsors are offering a hefty lineup of educational seminars during this month's High Point Market. They are free to marketgoers except where noted.

Saturday, Oct. 16High Point Market
8:30-9:30 a.m.
The Dos and Don'ts of Advertising
Philip Gutsell, Gutsell & Associates
Learn how to develop a checklist of what works and what doesn't when it comes to advertising. Follow the steps outlined in this program and return to your store with the necessary information to get immediate positive results in a store's riskiest investment. Plaza Suites, NHFA Retailer Resource Center, 1st Floor

10-10:30 a.m.
First Time Visitor Orientation Seminar
Informative session on how to navigate the High Point Market and make the best use of your time. Also view the video on highpointmarket.org. High Point Theatre, next to the Transportation Terminal on Commerce Street

10-11 a.m.
Retail Management Remodel: Increasing Initiative, Accountability & Performance
Jeff Hiller, Proactive Marketing
Most managers feel they should be getting more from their staff, and they are right. This seminar uses the principles of open book management to provide step-by-step instruction for experienced managers on goal setting, reporting, monitoring, coaching, daily responsibilities and maximizing the effectiveness of weekly and monthly meetings. What are you doing now that creates frustration for you and your team? What should you be doing to foster a proprietary sense for the business, set mutual expectations, encourage entrepreneurial activity, build staff morale, and ultimately drive superior performance? Recommendations are specific, well-supported and proven in the market. Plaza Suites, NHFA Retailer Resource Center, 1st Floor

11:30 a.m.-12:30 p.m.
You've Got to Know Her to Sell Her
Bob George and Lee Brown, Impact Consulting Services.
Take a look forward to the consumer of 2011. Plus review a comparative profile of the pre-recession consumer and the current consumer, including their views on certain economic conditions. Learn the effect age, income, and lifestyle has on the consumer's decision to purchase as well as discover the 11 elements that shape the consumers' response to their retail environment and experience that can encourage them to purchase. Plaza Suites, NHFA Retailer Resource Center, 1st Floor

Noon-1:30 p.m.
Dollar Sense and Savvy Style: A Better Homes and Gardens Panel Presentation
With Lacey Howard, group editor; Joseph Boehm, senior interior designer; and Kelly Ryan Kegans, assistant deputy editor. Complimentary box lunch provided. No reservation needed. IHFC Green Wing, 11th Floor, Ballroom B

1-2 p.m.
TV and Direct Mail Advertising That's Working Now
Moderated by Horich, Parks, Lebow Advertising
This seminar will share specific ideas to help retailers generate more traffic and sales. See creative ways to drive product category growth, with particular emphasis on selling more mattresses. Go on the offensive with hard-hitting television and direct mail promotions that have been proven effective in difficult market conditions. Sponsored by Horich, Parks, Lebow Advertising. Plaza Suites, NHFA Retailer Resource Center, 1st Floor

2-3:30 p.m.
10 Things to Ensure Customers Find Your Website
Sharon Gillis, JG Sullivan Interactive
Learn how furniture dealers can optimize their websites so that they are listed in the major search engines' results pages. You'll also discover resources you can use to market your website online (SEO, SEM, PPC) so that customers can find you in their local markets when doing their pre-buy research online. Plaza Suites, NHFA Retailer Resource Center, 1st Floor

4-5 p.m.
Customer-Centric Store Planning & Design to Sell More More Often!
Martin Roberts, M Roberts Design
Roberts will share his insights into the next generation of home furnishings stores and on his recent successes. He is a frequent contributor to Furniture/Today, Home Furnishings Retailer, Home Furnishings Business and Furniture World and was a keynote speaker at the recent Retail Marketing Institute Conference. He offers practical ideas to turn browsers into buyers, improve your margins and help drive more profitable transactions in your store. Plaza Suites, NHFA Retailer Resource Center, 1st Floor

5-6 p.m.
The Science of Sleep - Don't Sell Mattresses, Sell "Quality of Life"
Ron Wolinski, Profitability Consulting Group
Home furnishings retailers have the power to improve the "quality of life" of our customers when working with them in our bedding galleries if we choose to do so. It all depends on our selling approach. We can simply sell products as commodities, or we can educate our customers to understand the benefits of quality sleep, and how it affects every aspect of their daily lives. We can differentiate ourselves from the competition by providing answers and solutions for a better "quality of life" by utilizing the science of sleep in working with our customers and establishing a deeper and more professional relationship. Plaza Suites, NHFA Retailer Resource Center, 1st Floor

Sunday, Oct. 17
7:30-9 a.m.
WithIt Educational Breakfast: Barry Dixon - Organically Inspired: Referencing the Natural World beyond the Window in the Modern Interior
We are all products of the natural world and as such, respond instinctively to organically inspired elements in our interiors, whether literally to natural materials (wood, fiber, stone, etc.) or abstractly to textures, colors, patterns, etc. Explore various methods and considerations and see concrete examples and final results. Sponsored by IHFC and WithIt. Breakfast and seminar are free of charge. Reservations are required by e-mailing hallred@ihfc.com or registering at www.withit.org. IHFC Green Wing, 11th Floor, International Ballroom

8:30-9:30 a.m.
The Outlook for the Furniture Industry
W.W. "Jerry" Epperson Jr., Mann, Armistead & Epperson, Ltd
Furniture industry guru Jerry Epperson will provide his research expertise on the future of the furniture industry and how it affects you today and tomorrow. Plaza Suites, NHFA Retailer Resource Center, 1st Floor

9:30-10:30 a.m.
Create a Portfolio in the Clouds with Picaboo
Debbie Green, Minutes Matter
When was the last time you updated your portfolio? Learn how you can create an online portfolio that you can use on your website, e-mail to a client and even print a hardbound copy. It's the newest way to create a portfolio. Radio Building, Interior Design Society Seminar Room, 8th Floor

10-10:30 a.m.
First Time Visitor Orientation Seminar
Informative session on how to navigate the High Point Market and make the best use of your time. Also view the video on highpointmarket.org. High Point Theatre, next to the Transportation Terminal on Commerce Street

10-11 a.m.
Coaching to Close: Turning Sales Managers into Sales Machines
Jody Seivert, One by One Companies
Are your sales managers driving sales into the drawer, or managing sales already in the system? Learn how to redirect your sales team with three simple questions. Plaza Suites, NHFA Retailer Resource Center, 1st Floor

11 a.m.-noon
Dealing with Difficult Clients
Margi Kyle, The Designing Doctor
What do you do when that dream client turns out to be a nightmare? Kyle knows how to avoid such problems before they start and how to handle the problems if they start. Learn how to run your business and deal with many personalities. Figure out which clients will make you money and which clients will take your money. Radio Building, Interior Design Society Seminar Room, 8th Floor

11:30 a.m.-12:30 p.m.
The Rewards of Being a Customer-Centric Company
Alvin Wight, Strategic Decisions Inc.
Whether you are a retailer or vendor, customers buy your product not because they understand it, but because you understand them. Truly understanding who your customers are, what they want and are willing to pay for, how to reach them with your message, and how to build their loyalty is the key to surviving and growing in today's market and economy. Learn how to better focus your resources directly on the consumer and how to reap the rewards of doing so. Plaza Suites, NHFA Retailer Resource Center, 1st Floor

Noon-2 p.m.
IFDA Luncheon with Kelly Hoppen
Hoppen is a world-renowned British designer. As well as sharing her knowledge in the Kelly Hoppen Design School, she also designs a range of home accessories, furniture, taps, lighting, carpets, fabrics, paints, bed linen, candles and scents, as well as a highly successful QVC range. Sponsored by IHFC and IFDA, Carolinas Chapter. $20 includes lunch. Advance registration recommended. Reservation is secured upon receipt of payment. Mail check to IHFC, Attn: Holly Allred, PO Box 828, High Point, N.C. 27261. E-mail hallred@ihfc.com to request a credit card authorization form. IHFC Green Wing, 11th Floor, Ballroom B

Noon
Getting Your Projects Published Today: Unconventional Tips from Media Experts
Moderated by Julia Noran, The Editor at Large
Editors from traditional and digital media share the project selection processes at their publications and offer tips for getting your work the attention it deserves. Discussion will include photography guidelines, presentation ideas, successful pitches and more. Panelists include Veranda contributing editor Deborah Sanders, Rue Magazine founder and editor Crystal Gentilello, designer and Design Therapy blogger Brad Ford, and Traditional Home's senior design and lifestyle editor, Jenny Bradley. One hour CEU credit. Event is free to interior designers attending market and lunch is complimentary, but seating is limited. Designers are asked to reserve a place by going online to www.highpointmarket.org/RSVP.100 High, 101 S. Main St.

1-2 p.m.
Maximizing Visibility of Your Website or Blog through Paid & Non-Paid Techniques
Richard Sexton, Carolina Rustica.
Your website or blog is up and running. The easy part is done, and now you've got to get potential customers to find it. There are a near-infinite number of ways to get these folks to your site, both paid and non-paid. But there is no magic bullet to getting instant visibility on Google, Bing or any other search engine. You've got to be very careful in how you choose to market your site because you can quickly burn through your budget or waste time on fruitless efforts. Sexton, a search engine marketing pro, will cut to the chase in this hands-on seminar and give you some actionable items to increase your online visibility. This seminar is for designers and trade members who already have a website, blog or other Internet presence. Radio Building, Interior Design Society Seminar Room, 8th Floor

1-2 p.m.
The Sustainability Journey: Turning Talk into Action & Opportunity
Lara Greden, PhD, Verisae
All organizations, up and down the home furnishings supply chain, can reduce operating cost and increase their competitive advantage by actively exploring ways to do more with less. Where there is clear cost savings, efficiency improvement opportunities, positive brand awareness and revenue gains, organizations can rally around sustainability initiatives. Plaza Suites, NHFA Retailer Resource Center, 1st Floor

2:30 pm-3:30 p.m.
The Search for Active Buyers: Target Marketing Strategies in Today's Economy
Jeff Welsh, Crown Direct
Explore the targeting marketing solutions that are effective for furniture retailers in today's economic climate. Welsh will show specific examples of successful Micro Target Medium strategies that can be implemented by furniture retailers. Plaza Suites, NHFA Retailer Resource Center, 1st Floor

2:30-3:30 p.m.
If They Can See It, They'll Buy It - Designing in Virtual 3D
As a design professional, one of the most important yet challenging skills is the ability to paint the picture of how your creative vision will look in your customer's home. Ross Barlett, 3Dream.net project leader at ViewIT Technologies, will show you just how easy it is to use online 3D design technology to wow and win your customer's confidence and their business. Each attendee will receive a free 90-day 3Dream.net account to put your newfound knowledge to the test. Radio Building, Interior Design Society Seminar Room, 8th Floor

4-5 p.m.
Turning Your Website into a ROI Powerhouse
Storis Management Systems
Do you currently have an e-commerce presence, but are not using it to your full advantage? Or have you contemplated creating an online store, but fear it's not the right fit for your customer? This dynamic seminar will provide numerous tips, including the features necessary for an e-commerce site to be a revenue generator, while also maximizing your customer's shopping experience. Learn how e-commerce can boost sales and improve processes for your retail enterprise. Plaza Suites, NHFA Retailer Resource Center, 1st Floor

4-5:30 p.m.
Ready, Set, Help Clients Right-Size Their Homes!
Gale Steves, author of "Right-Sizing Your Home"
Learn how to cultivate more business by understanding the concept of right-sizing a client's home. Discover how to create environments that are more livable, efficient and flexible to meet the unique needs of each individual client. As former editor-in-chief of Home Magazine, Steves has inspired millions with creative ideas and solutions for the home. After the seminar, she will sign copies of her book. Limited seating available. Market Square Courtyard

5-6 p.m.
Turning Your Delivery Department into a Profit Center
John McCloskey, Profitability Consulting Group
Learn how to transform one of your biggest expenses into a source of revenue. In the midst of higher fuel, insurance and labor prices, you can still make money delivering furniture to your customers. This seminar teaches you the tips and tricks to build better systems in order to hold on to more of your hard-earned dollars. Plaza Suites, NHFA Retailer Resource Center, 1st Floor

Monday, Oct. 18
8:30-9:30 a.m.
The #1 Secret to Grow Business in a Down Economy
Mike Root, Get Customers Right Now
Most retailers are struggling in this economy. They're doing things wrong! They're doing things the same way they did them when the economy was good. As a third-generation furniture guy with more than 27 years of experience, Root has met and worked with hundreds of retailers and will share the number one secret retailers need to know to compete in this down economy. Plaza Suites, NHFA Retailer Resource Center, 1st Floor

9:30-10:30 a.m.
New Design Elements in Soft Window Fashions
Amy Weavil Johnson, vice president of decorative drapery hardware at Rowley Co.
Custom medallions are one of the most inventive new design elements in soft window fashions. Create extraordinary treatments with decorative medallions used for mounting panels, valances or as an embellishment at the top of horns and pleats. Incorporate key architectural elements and historical references into your design both for the interior and the exterior of the home. Radio Building, Interior Design Society Seminar Room, 8th Floor

10-10:30 a.m.
First Time Visitor Orientation Seminar
Informative session on how to navigate the High Point Market and make the best use of your time. Tips and suggestions, Q & A and individual help if needed. Also view the video on the website www.highpointmarket.org. High Point Theatre, next to the Transportation Terminal on Commerce Street

10-11 a.m.
Returning to the Basics: Showroom Planning Techniques
Stan Bossler, Bossler Design Services
In today's competitive retail market, change is constant. But not all change is good. With more than 25 years of showroom planning expertise, Stan Bossler will provide you with proven trade secrets on building a profitable yet cost-effective home furnishings retail environment. His presentation will include showroom techniques, traffic flow, composition, product selection, accessorizing and lighting concepts. Plaza Suites, NHFA Retailer Resource Center, 1st Floor

11 a.m.-noon
2011 Colormix Color Trends
Carolyn Barton, Sherwin-Williams
Barton will guide you through a visual journey with stimulating imagery, statistics and perceptive research from the Sherwin-Williams global color forecasting team. Our inspiration is influenced and categorized into four distinct themes: Restless Nomad, Purely Refined, Gentle Medley and Bold Invention, all reflecting unique directions in color and design trends for the months ahead. CEU Course 1 Hour Credit. IHFC, 12th Floor, Bassett Showroom Auditorium

11:30 a.m.-12:30 p.m.
Online Marketing: Now or (Maybe) Never
David Lively, The Lively Merchant
Learn the difference between SEO and pay-per-click online marketing and how understanding your company's goals, philosophy, ROI objectives, and numerous other monetary and marketing factors will help you determine which, or what combination of both, offers you the most bang for your buck. This session will examine five models that you can implement. Plaza Suites, NHFA Retailer Resource Center, 1st Floor

Noon
The Buzz: Creating Excitement for You and for Your Business
Eddie Ross and Jaithan Kochar
Some people seem to naturally have that "it" factor, but anyone can create a buzz around their name or their business with the right tools. Lifestyle gurus Ross and Kochar show you how to generate buzz and to promote your business through social media, word of mouth and other unconventional means. 1 hour CEU credit. Event is free to interior designers attending market and lunch is complimentary but seating is limited. Designers are asked to reserve a place by going to www.highpointmarket.org/RSVP. 100 High, 101 S. Main St.

Noon-2 p.m.
Furniture as Fashion? A Discussion about Affordable, Accessible Design
IFDA Luncheon with Angelo Surmelis
At age 6, Surmelis was already rearranging furniture in his Chicago apartment. He believed at an early age that space could change the way one felt. After many years, he figured it was time to take his ‘act' of moving furniture out of the house and on the road. After moving around the globe and working with all types of clients he began to spread his message to larger audiences. He has done five shows on cable networks TLC, Lifetime, Style and HGTV and has made guest appearances on network TV. Sponsored by IHFC and IFDA, Carolinas Chapter. $20 fee includes lunch. Advance registration recommended. Reservation is secured upon receipt of payment. Mail check to IHFC, Attn: Holly Allred, PO Box 828, High Point, N.C. 27261. E-mail hallred@ihfc.com to request a credit card authorization form. IHFC, Green Wing, 11th Floor Ballroom B

Noon-2 p.m.
Lunch and Learn about Hand-Woven Rugs
Free lunch for buyers interested in learning more about hand-woven rugs: types of weaves, value and history, and how to tell a fake from the real thing. Attendees will receive a handout on subjects covered. Suites at Market Square, Peel & Co., G-4011

1-2 p.m.
Stop Sweaty Palms & Knocking Knees when Closing Sales
Mark J. Lacy, The Furniture Training Company
When your customers are ready to buy, they'll let you know. The challenge is to react when they're ready. Even customers who anxiously want to buy your furniture don't always say "I'll take it." But all customers have a way of letting you know that it's time to close the sale. Discover when a shopper is ready to buy and learn how to pass these techniques to your salespeople so that they can close every sale without fear. Nine out of 10 associates who have implemented these selling techniques have increased their furniture sales. Plaza Suites, NHFA Retailer Resource Center, 1st Floor

1-2 p.m.
Feng Shui Is Not Dead
Bonnie Primm, consultant, feng shui certified
The layers of feng shui are very much like the layers of interior design - you start with a premise, a theme or purpose and add the defining elements. The difference in feng shui is it is always there to perform or support the person, people or household first and then to balance and harmonize the space. Learn how to use color, fabrics, lighting and furniture placement, yin and yang, and the Five Elements to support the person who in turn supports the household or the business. Radio Building, Interior Design Society Seminar Room, 8th Floor

2:30-3:30 p.m.
Capitalizing on Your Merchandising Investment
Bob Moorman, JRM Sales & Management
Today every inch of your sales floor is critical. Every dollar you invest in your inventory is critical. Ineffective merchandising strategies lead to negative sales trends, cash flow issues, overflowing warehouses and also jeopardize vendor relationships. Plaza Suites, NHFA Retailer Resource Center, 1st Floor

2:30-3:30 p.m.
Accents: Versatility & Vitality: Ethan Allen Global, Inc.
Join us as we detail the rising trends in the design and manufacture of accents as well as their importance to the design plan. Presented by the Ethan Allen Interior Design Affiliate Program. CEU course, 1 hour credit. Radio Building, Interior Design Society Seminar Room, 8th Floor

4-5 p.m.
Top 5 Things Hindering Your Business's Growth
Shelley Parlin, Profitsystems
Regardless of what you hear, many retailers are seeing impressive growth despite current economic conditions. Remember that the six most expensive words in business are: "We've always done it that way." This presentation will examine the top five things that keep your business from growing. Learn what you can and should be doing from systems to marketing, relationship management to business culture and most importantly, leadership to grow your business. Plaza Suites, NHFA Retailer Resource Center, 1st Floor

6-9 p.m.
WithIt Competitive Intelligence: The Luxury Market
WithIt, the women's leadership development network, hosts experts panelists from the color, manufacturing, retail, product design and sales realms to discuss the state of the luxury market and growth opportunities. Outer Limits showroom, 220 Elm, space 311

Tuesday, Oct. 19
8:30 a.m.-9:30 a.m.
Shopping Reinvented: How Emerging Technologies Will Shape Next Generation Big Ticket Retailing
Dave Bruno, Escalate Retail
Rapidly evolving market conditions, technology and connectivity are changing the way that consumers search for, evaluate and purchase home furnishings. Bruno, director of marketing for Escalate Retail and a 20-year retail technology veteran, will explore how mobility, social networks, augmented reality, advancements in multi-touch technology, and visual search tools can help you reinvent shopping and meet the escalating expectations of today's home furnishings consumer. Plaza Suites, NHFA Retailer Resource Center, 1st Floor

9-10 a.m.
The Decorative Carpet in Interior Design
Alix G. Perrachon, Alix Unlimited
Perrachon is a writer, speaker, and consultant to the interior design trade and private rug buyers whose career has spanned more than 30 years. An employee and writer for HALI: The Oriental Rug Journal of Oriental Carpets & Textiles; and the Oriental Rug Magazine, later renamed AREA Magazine, her articles on oriental and decorative weavings and antiques have appeared in publications including House & Garden, Art & Auction and The New York Times. She has lectured at numerous venues, including the Textile Museum in Washington, and founded her consulting business, Alix Unlimited, in 1991. Continental breakfast provided. Reservations not required. IHFC Green Wing, 11th Floor, Ballroom B

10-10:30 a.m.
First Time Visitor Orientation Seminar
Informative session on how to navigate the High Point Market and make the best use of your time. Tips and suggestions, Q & A and individual help if needed. Also view the video on the website www.highpointmarket.org. High Point Theatre, next to the Transportation Terminal on Commerce Street

10-11 a.m.
Sales Stimulating Promotions and 5,000 Bucks
Melissa Maybury and Stephen Wisocky, Home Furnishings Insurance Group
You could win $5,000 at High Point Market. Learn about this new and different sales promotion that can offer your customers a chance for free furniture. This session on insured promotions (sports concepts, holiday and weather related, chance games) will show how to leverage powerful consumer incentives to boost sales. Bring your business card, drop it in the bucket, and one attendee will be selected to play "The Lucky Envelope Game" with a chance to win $5,000. Plaza Suites, NHFA Retailer Resource Center, 1st Floor

11:30 a.m.-12:30 p.m.
Turning Your Furniture Website into a Lead Machine
Steve McLendon, MicroD
It's not about being online; it's about inspiring and engaging the consumer. With over 80% of consumers starting their furniture shopping experience online, the effectiveness of your online store's ability to generate leads that drive the consumer to the store can have a significant impact on sales. This session will explore the best practices, including search engine optimization, pay-per-click, and product content, and promotional items sometimes referred to as "hook" that entice the consumer to visit your store. After introducing the key elements, our panel will discuss how proper execution of these critical success factors has increased online store traffic and subsequently sales while reducing marketing spending. Plaza Suites, NHFA Retailer Resource Center, 1st Floor

Noon
Finding the Home within Your Client
Vicente Wolf, author and interior designer
Wolf tells how to simplify the creative process with clients, to expand their thinking and to connect with them on an emotional level. Tips and ideas will show you how to get to the heart of what your client wants, and to simplify their dreams into a livable reality. Book signing to follow, featuring Wolf's newest book, "Lifting the Curtain on Design." One hour CEU credit. Event is free to interior designers attending market, and lunch is complimentary but seating is limited. Designers are asked to reserve a place online at www.highpointmarket.org/RSVP.100 High, 101 S. Main St.

Noon - 1 p.m.
Hospitality - Supporting Work through Lodging Spaces
Steelcase/Coalesse Hospitality Team
The nature of work has changed in recent years. Constant connectivity and mobile technologies allow work to take place anywhere, anytime. The lines between our professional and personal lives have blurred and this has increased the importance of third places. After home and office, third places are anywhere you choose to get work done. Professionals and organizations are relying increasingly on third places, often hotels, to keep pace with the demands of business. $12 includes lunch and NCIDQ course recording fee. CEU course, one hour credit. Advance registration recommended. Reservation is secured upon receipt of payment. Mail check to IHFC, Attn: Holly Allred, PO Box 828, High Point, N.C. 27261. E-mail hallred@ihfc.com to request a credit card authorization form. IHFC, Green Wing, 11th Floor, Ballroom B

Noon
Tapping into the Global Gateway to Furnishings
If you are interested in jumpstarting your business, join a panel of experts to learn how the Piedmont Triad area of North Carolina can give you a competitive advantage in the global marketplace of home furnishings. State and regional experts will provide a guide to the world-class concentration of assets for domestic and international companies seeking to cultivate manufacturing, logistics and distribution, supply chain management, training, creative services and other business resources. Whether you are importing or exporting, there are services available to expand and grow your business in the furniture capital of the world. Sponsored by the IHFC and Piedmont Triad Partnership. For more information, call (336) 884-8700. IHFC, High Point Room, Green Wing, 11th floor

1-2 p.m.
The Warehouse Manager: Having the Skills and Experience Needed in Today's Competitive Environment
David Duff, D. Duff Furniture Warehouse Consulting
Duff's 45 years of experience in the furniture warehousing business will guide you through a discussion to identify the key things needed in a warehouse manager: Experience, productivity and goal-oriented leadership. Plaza Suites, NHFA Retailer Resource Center, 1st Floor

2:30-3:30 p.m.
Getting into Lending: Process Benefits
Pat Nanda, Creative Business Decisions
Learn the advantages of lending for the retailer; problems with the current credit situation with primary lenders; how to get off the ground for lending; lending process and system requirements; how credit scoring models help in making lending decisions; keeping on top of receivables; and the overall picture of the lending process and reaping its benefits. Plaza Suites, NHFA Retailer Resource Center, 1st Floor

4-5 p.m.
Color Directions 2010-2011
Ruthanne Hanlon, PPG Pittsburgh Paints
Review the newest colors in residential home design and learn why these trends are popular now - from demographic to societal to fashion influences. Each attendee will receive a fan deck of our newest colors, Frank Lloyd Wright's classic Falling Water collection and our trends materials. Plaza Suites, NHFA Retailer Resource Center, 1st Floor

Wednesday, Oct. 20
8:30-9:30 a.m.
Is Your Business Ready for the Next Five Years?
Mike Egan, Ron Cooper and Hector Mustafa, Profit Management Promotions
Your business model may have worked in the past, but it may not be the right model for today. New competitive and brand positioning strategies are needed. And a host of new considerations must be addressed (i.e., restructuring, liquidation, or capital improvements and expansion). Senior consultants from PMP will outline the key strategic, financial and operational questions you need to be asking today in order to position your store for substantive growth tomorrow and in the next 5 years.

9-10 a.m.
Market Trend Wrap-Up
Jenny Heinzen York, editor in chief of Home Accents Today
The editorial team from Home Accents Today spends each High Point Market seeking out all the latest product styles and trends. Editor in Chief Jenny Heinzen York leads this exclusive review of the hottest trends from the show. IHFC Green Wing, 11th Floor, Ballroom B

9 a.m.-4 p.m.
Greenleaders: Certified Sustainability Training
Jeff Hiller
A six-hour exam course developed by a LEED-AP in conjunction with the Sustainable Furnishings Council, the top green organization in home furnishings. This is the most comprehensive training program available on the topic, providing manufacturers, reps, retailers and designers with the knowledge and credentials to differentiate themselves as experts in sustainability. Register at (919) 621-2202. For more information, go online to http://www.sustainablefurnishings.org/sites/sustainablefurnishings.org/files/sfc-images/documents/GREENleaders.pdf. Suites at Market Square, 1st (top) floor; space to be determined

Thursday, Oct. 21
6-8 p.m.
Greensboro Social Media Tweetup
Sev Ritchie, Kaleidoscope Partnership
Ritchie, furniture industry veteran and chief operating officer with the Kaleidoscope Partnership, a social media agency for the home furnishings and related industries, will talk about his work in the furniture industry and how he and the Kaleidoscope Partnership use social media, combined with other marketing techniques to raise brand awareness for their customers. The event is free and open to the public. For more information and to RSVP, visit http://gso8.eventbrite.com. Rioja Wine Bar, 1603 Battleground Ave., Greensboro, N.C.

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